“Quality, creativity, playing with the format and providing key information in a reliable and quick ways are essential for Gazeta.pl We want to build a new content strategy based on these competencies, bearing in mind, above all, the needs of younger consumers, the need to reach the reader  via many channels and the desire to stand out from other media. I believe that the readiness to go beyond the typical diagrams and ideas of Rafał Madajczak, and at the same time his excellent understanding of the trends and needs of readers, makes him the ideal person to lead Gazeta.pl to this change”, says Agnieszka Siuzdak, director of the Gazeta.pl division.

As the editor-in-chief of Gazeta.pl, Rafał Madajczak will supervise the work of the website publishers and the brand development department, and will be responsible for the quality and selection of content created in all sections of Gazeta.pl. His responsibilities will include supervision of the Gazeta.pl editorial statement as well as creating and implementing a fresh and attractive editorial line that will focus on activeness and innovation.

“Times when Internet media competed in the rigid categories of “portals” or “thematic sites” no longer exists. Not in the world where as many as 50 million people live who have at least 100 thousand followers or fans on the web. Every day, each of them can show something more interesting than the traditional media.This means that Gazeta.pl is fighting for consumers' attention not only with other portals, but also with content creators, streamers, TikTokers and anyone who speaks about the world in an interesting way. This teaches us humbleness and at the same time raises our bar” says Rafał Madajczak, the new editor-in-chief of Gazeta.pl. “Of course, we will continue our information-oriented mission, but we plan to experiment more and test the format of the medium for new times. Not only because it is interesting, but it is also necessary that we do not become a brand that is just there without a purpose. Gazeta.pl is going to achieve something new!

Rafał Madajczak has been a Creative Director of Gazeta.pl since 2020. At that time, the portal conducted numerous awarded projects and consultation activities in cooperation with external organisations, such as the “Climate alarm” with the Climatic Coalition, “Without LGBT+ there is  no Poland” with Miłośc Nie Wyklucza Foundation, MullenLowe Agency, TOK FM and “Gazeta Wyborcza” or “Do not Feed Putina” with the Miasto Jest Nasze Association and Ukrayina.pl website.
Rafał Madajczak is the creator of the satirical service ASZdziennik.pl, which belongs to the naTemat Group's portfolio (Glob360). As the editor-in-chief of this website, he became popular along with his team through viral materials, commenting on current political, economic and cultural issues. Since November 2018, he has been the Creative Director of naTemat360. He previously worked as a journalist in “Rzeczpospolita” and “Przekrój”, co-created the Pardon.pl website focusing on politics, and the “Szymon Majewski Show” cabaret segment on TVN (television channel).

In the process of developing the content strategy of the new editor-in-chief of Gazeta.pl, he will be supported by Filip Połoska as the strategy advisor, co-founder of the new NOWY®ŁAD creative group and former international editor-in-chief of NOIZZ.

As the only medium in Poland, Gazeta.pl regularly publishes an editorial statement that fairly describes the objectives and operating principles of its journalists who wish to create modern online media. The ambition of the portal team is to change the world for the better by focusing on important social issues and addressing difficult topics, including engaging in the fight against the climate crisis, promoting gender equality and supporting minorities. The Gazeta.pl editorial office also publishes engagement reports on a a quarterly basis, showing how it fulfils its commitments towards readers and, as the first medium in Poland, has identified in its structure the role of content coordinator for diversity and inclusiveness. Human rights, free media, Generation Z, inclusive language, fact checking, journalism of solutions, opinions and comments are pillars of the work of the editorial team of Gazeta.pl. For its activism and innovative approach to socially important topics, the portal received numerous industry awards – both Polish (e.g. IAB Mixx Awards) and international (including the INMA Global Media Award, nomination for the Covering Climate Now Journalism Award).