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AGORA S.A.
Czerska 8/10 Street
00-732 Warszawa
AGO 2,54%
mWIG40 0%
WIG-MEDIA 0%
Regon: 11559486
Numer KRS: 59944
NIP: 526-030-56-44
Agora’s radio brands broadcast information, entertainment and music – on air and through internet streaming
Agora's radio business under the Eurozet Group banner was established by joining forces of Agora Radio Group and Eurozet, of which Agora is a majority shareholder. It includes 9 radio stations from the TOP20 most listened to stations in Poland, news websites tokfm.pl, radiozet.pl and planeta.pl, as well as music and podcast website Tuba. On air, Agora's radio stations include nationwide Radio ZET, supra-regional Radio TOK FM and Radio Plus, as well as local stations Złote Przeboje, Radio Pogoda, Meloradio, Chillizet, Antyradio and Rock Radio. Agora's radio stations can be listened to not only in the largest Polish cities, including Warsaw, Krakow, Wroclaw, Poznan, Gdansk and the Silesian agglomeration, but also in places without technical coverage thanks to mobile applications of particular stations.
The broad portfolio provides many opportunities for advertisers, who can benefit from advertising activities offered by Eurozet Group brands on air and on the Internet, as well as from advertising packages created jointly with Agora's media and with other radio broadcasters. The Eurozet Group's sales department, as well as Doradztwo Mediowe (Radio Advertising Consultancy) and the Tandem Audio Broker team, are responsible for selling advertising on radio stations and websites.
Radio ZET is one of the largest and most popular nationwide radio stations. It accompanies millions of listeners every day. The station offers a variety of music and reliable information from the country and the world. It inspires, entertains and offers thought-provoking programming aimed at adult Poles. Since its inception, the station has relied on professionalism and personalities.
Radio ZET is a strongly opinion-forming medium with a very good business image. Radio personalities such as Szymon Majewski, Robert Motyka, Marek Starybrat, Kamil Nosel, Marcin Sońta, Agnieszka Kołodziejska, Ewelina Pacyna and Beata Lubecka all have their programmes on the air.
Since 2005, Radio ZET has been presenting the Andrzej Woyciechowski Award for the best journalistic material breaking stereotypes, going beyond the stereotypes and looking behind the scenes of the surrounding reality. It is currently one of the most prestigious journalistic awards in Poland.
The initiator and creator of Radio ZET was Andrzej Woyciechowski. He was supported by Janusz Weiss and Leszek Stafiej. The station began broadcasting on 28 September 1990 as the first commercial radio station in Warsaw - initially under the name Radio Gazeta, which was quickly changed to Radio ZET. Since 1994, Radio ZET has been a nationwide radio station.
The station was the first in Poland to introduce the formula of live interviews with politicians, and its programme "Gość Radia ZET" (Radio ZET's Guest) can still be heard today in an unchanged formula. "Czuj mózg" (Feel the Brain), "Dynastia" (Dynasty), "Od Zetki do Gazetki" (From Zet to Newspaper), "Dzwonię do Pana/Pani w bardzo nietypowej sprawie" (I'm Calling You in a Highly Unusual Case), "Do 3 razy sztuka" (Up to 3 Times Lucky), "Parszywa trzynastka" (Unlucky Thirteen), "Powiedz tylko Marzenie" ("Tell Only a Dream") and "Nautilus" (Nautilus) are just some of the station's iconic original programmes.
Radiozet.pl is a modern website where users can find the latest social and political information from the country and the world, sports news, reliable articles on health, business, travel and technology. The website also includes news from the world of music, while the radio section and a user-friendly player allow users to listen to radio programmes live or to listen to their favourite programmes at any time. Radiozet.pl is also available as a Radio ZET application.
Radio TOK FM is Poland's first news and talk radio, with spoken word representing ca. 90 percent of all programming. It is currently present in 23 urban areas: Białystok, Bydgoszcz, Częstochowa, Elbląg, Gdańsk, Gdynia, Gorzów Wielkopolski, Katowice, Kielce, Kraków, Lublin, Łódź, Opole, Poznań, Płock, Radom, Rzeszów, Sieradz / Zduńska Wola, Szczecin, Tarnowskie Góry, Toruń, Warsaw and Wrocław, as well as worldwide - via the tokfm.pl web portal and the TOK FM mobile application (application available on Android and iOS), where you can streamvRadio TOK FM live and listen to TOK FM podcasts.
Every 20 minutes the station broadcasts news and its other programming includes commentary and programmes dedicated to selected topics, including "Poranek Radia TOK FM”, "EKG - ekonomia, kapitał, gospodarka”, "A teraz na poważnie”, "Wywiad polityczny”, "Analizy”, "Off Czarek”, "Połączenie”, "Światopodgląd”, "Codzienny magazyn motoryzacyjny”, "Kultura osobista”, "Kwadrans filozofa”, "Andymateria”, "Przy niedzieli o sporcie” and "Przewodnik Technologiczny Radia TOK FM”. It is at least 19 hours of premiere program broadcast on weekdays and 17 hours on weekends. As part of over 100 cyclical broadcasts and podcasts, the station addresses important and interesting topics, including health, ecology, motoring, women's rights, violence, history, economics, HR, as well as philosophy, art, animals and new technologies.
Broadcasts and podcasts are run by well-known and popular Polish journalists and specialists in various fields. TOK FM's voices include Agnieszka Lichnerowicz, Maciej Głogowski, Jacek Żakowski, Dominika Wielowieyska, Piotr Najsztub, Anda Rottenberg, Jan Wróbel, Piotr Kraśko, Daniel Passent, Dorota Sumińska, Tomasz Stawiszyński, Anna Wacławik-Orpik, Karolina Lewicka, Karolina Głowacka, Przemysław Iwaczyk, Piotr Maślak, Marta Perchuć-Burzyńska, Hanna Zielińska, Cezary Łasiczka, Paweł Sulik. Music serves as background for the spoken word and is represented mainly by mainstream, jazz, funk, soul and folk.
The station’s programming is addressed to listeners who seek reliable and exhaustive information about Poland, people who are interested in getting deeper insights into important matters from premium commentators. The TOK FM listener profile is a large city dweller with higher or secondary education, actively engaged in the political, economic and cultural life of the country. TOK FM has been broadcasting on the Polish market since 1998 and since 2003 as “the first news and talk radio”.
Since 2011, Radio TOK FM has been awarding the Anna Laszuk Award for exceptional impact on reality. Previous winners include: Michał Boni, Danuta Wałęsa, Katarzyna Szymielewicz and the Panoptykon Foundation, Adam Bodnar and the Coalition of Non-Governmental Organisations, Black Protest / All-Poland Women's Strike, Defenders of the Białowieża Forest and the Free Courts Initiative.
The news website tokfm.pl has been available since 2010. The website offers its own text-based information materials: political, business, sports, cultural and entertainment, as well as podcasts and video materials, including live video reports of selected broadcasts. Thanks to Radio TOK FM Archive, it is possible to find programmes from the station's extensive collection of original programmes and listen to them in the form of podcasts.
Radio TOK FM also offers its listeners Premium TOK FM Access, which allows users to access the entire database of programmes and podcasts and create personalised playlists. Users of Premium TOK FM Access can listen to their favourite programmes and podcasts at the time and place of their choice.
The team of Radio TOK FM also prepared two mobile applications: the Radio TOK FM application, which allows listening to the station's programme live and using Premium TOK FM Access, and Mikrofon TOK FM - an application for listeners and commentators of Radio TOK FM, which enables them to record their own statements, comments and reports and then send them from their smartphone directly to the radio's editorial office. The TOK FM Microphone app was developed as part of the Prototype Projects funding obtained in the first edition of the Google Digital News Initiative (DNI) programme.
Radio Zlote Przeboje (Golden Hits) is a modern radio station that presents energetic, acclaimed music and only verified news, including the closest to the listeners - local news services. Every day, Radio Zlote Przeboje's programmes improve the mood and give energy for the whole day. They are hosted by, among others: Marzena Rogalska, Odeta Moro, Tomek Florkiewicz and Jerzy Telesiński.
The network consists of 24 local stations broadcasting in the largest Polish cities - including Warsaw, Cracow, Łódź, Poznań, the Tri-City, Wrocław, Szczecin and cities of the Silesian Agglomeration, as well as in smaller centres - e.g. Legnica, Krynica Górska and Zamość. Radio Zlote Przeboje (Golden Hits) is betting on its development on air, but also in the digital world, expanding its podcast offer and the Zloteprzeboje.pl website, as well as developing an engaged community around its channels in social media - on Facebook, Instagram and TikTok, and on the YouTube platform.
Meloradio is a group of 20 local stations broadcasting in 23 Polish cities. The station was created for those who seek relaxation and respite from the hustle and bustle of everyday life. It is a station for those who like to slow down in order to feel good.
Meloradio began broadcasting on 4 September 2017, replacing Radio ZET Gold. The station's music is a mix of hits from the past five decades with contemporary songs, perfectly suited to different moments of the day and mood. They are kept at a friendly, medium tempo and presented on air in a non-intrusive and warm way. This is the first radio music profile of its kind in Poland, described as easy listening. Meloradio harmoniously combines the music and programme layers: the air is not overloaded with superfluous elements and irrelevant statements, leaving room for the most important ingredient - music and the pleasure of listening to it.
Meloradio.pl is a website that was created in September 2017 with the launch of the new radio station. It is dedicated to music topics and events in the life of the radio station. The website features news from the world of music, including: information about new albums, concerts, music videos or musical trivia. Here Meloradio's listeners can also listen to their favourite programmes.
Radio Pogoda is Agora's music station, already broadcasting in eight cities: Bydgoszcz, Gdansk, Katowice, Krakow, Poznan, Opole, Warsaw and Wroclaw. It joined Agora Radio Group's portfolio in 2015.
It is an ideal offer for those who appreciate the hits of yesteryear - both good arrangements and great lyrics, creating timeless musical classics. Radio Pogoda airs songs from several decades of the 20th century - from the 1930s to the 1970s; from Adolf Dymsza to the Beatles and Zbigniew Wodecki.
The station's programmes are produced by well-known personalities such as Zygmunt Chajzer and Robert Janowski.
The station's slogan is "The most beautiful melodies". Radio Pogoda's programme is especially directed towards more mature audiences.
On Radiopogoda.pl listeners will find additional content related to the station, such as podcasts and texts and photos, as well as the most important information from the life of the radio: hosts, programmes, events, contests or the current schedule. The website provides interaction with the listeners, who, for example, vote for hits in the charts and create a community around the station.
Chillizet is a network of radio stations addressing its programme to all those who are looking for their own comfort and relaxation zone. It offers its listeners carefully selected music in a chillout-jazz climate. It is a unique guide to global trends, metropolitan style, major cultural events and a sense of humour at the highest level. It is an alternative to the daily offer of mainstream radio stations.
The station began broadcasting on 6 December 2008. Its target group is educated, well-off residents of major Polish agglomerations aged 25-44. It features chill out, soul, jazz and relaxed pop music of the highest quality. Frequent guests of the station are musicians, writers, actors and other people connected with culture in the broadest sense. Political topics are outside the sphere of interest of the editorial team. Chillizet sponsors inspiring events related to music and culture. It promotes albums by well-known performers from the chillout, soul and jazz scenes and discovers productions by non-commercial artists.
The station's website is Chillizet.pl. Users will find here the most important information from the life of the radio: hosts, programmes, actions, contests or the current programme schedule. Here, they can also replay programmes they have missed on the radio and switch on music channels in the station's relaxed vibe.
Antyradio is the largest and longest-running rock radio network in Poland. It uses 16 transmitters, covering the largest cities in Poland. It is known for its uncompromising view of reality and strong on-air personalities. The programme is addressed to independent listeners who want to follow their own paths, who do not give in to mass pop culture and who like to face the truth with courage.
The radio station was established in 2005 as a result of the merger of Radio 94 (Warsaw) and Radio Flash (Katowice). Listeners will find a whole cross-section of the best Polish and foreign rock music - from classics to noteworthy newcomers, from reggae to hard rock. In addition to musical topics, Antyradio devotes a lot of space to motoring and denouncing the absurdities of the surrounding reality. Since 2007, the station has been part of the Eurozet Group.
Every year the station organises "Antyradio's Antyfest", a competition for young, talented rock bands that have not yet had the chance to present themselves to a wider audience. Its aim is to help them get a stage start. The first edition of the competition was held in 2009. Since 2005, Antyradio has also been awarding the "Antyradio's Rock Album of the Year" to the best Polish and foreign artists ruling the rock scene.
In collaboration with Antyradio's editorial team operates Antyradio.pl - the largest website dedicated to rock music and culture in Poland. Users will find here news on rock and metal music, music video premieres and interesting facts about artists and the music market. Antyradio.pl is not only about music, however. It is also pop culture in the broadest sense of the term, which is why the site also offers information on films and TV series, reviews of the latest productions, both foreign and Polish, news from the world of the Internet, computers and technology, video games and gadgets, or thrilling stories about unsolved mysteries of humanity and horror stories. In the Radio section, dedicated to all Antyradio fans, they can, among other things, find out about the station's current activities and contests, and check the latest ranking of the popular Turbo Top chart.
Rock Radio consists of four local radio stations broadcasting in Warsaw, Krakow, Poznan and Opole.
They exclusively present rock music at its best: from Led Zeppelin, The Doors and The Beatles, through songs by Queen, Perfect, Pink Floyd, AD/DC, to the music of Bon Jovi and U2.
The rock character of the station is also emphasised by programmes hosted by popular and distinctive personalities.
The station's listeners can start their day with the morning programme "Powstanie Rock Radia" (The Rise of Rock Radio), while in the afternoons it is time for the programme "Przystanek Klasyka Rocka" (Rock Classics Stop) - with the best rock music and information on, among other things, some of the biggest rock'n'roll's scandals. In the station's programming, there is also room for rock classics at the end of the day and a presentation of the best albums in rock history.
Rock Radio is a station with character, offering attractive content in a dynamic form. It primarily reaches an audience of 30-50 year-olds from large cities.
On the Rockradio.pl website, listeners will find additional content related to the station - such as podcasts and texts and photos, as well as the most important information from the life of the radio: hosts, programmes, actions, contests or the current schedule. The website provides interaction with the listeners, who, for example, vote for hits in the charts and create a community around the station.
Radio Plus is a supra-regional network of local radio stations addressing all those who expect familiar and well-known hits, reaffirmation of traditional values and, in addition to important political and sporting information, news from their town and area. The listeners of the station want to know about the plans of the local authorities, the activities of the parish and the local bishop, or to hear what their cultural centre has to offer.
The history of Radio Plus dates back to 1992, when the station began broadcasting under this name in Gdansk. It was one of the first private stations in Poland. In 1997, a network of several dozen local radio stations was established and took the name Radio Plus. It has been broadcasting in its current form since 2010 as a result of an agreement between the Eurozet Group and the Time Radio Group. It comprises of 18 local stations broadcasting in Poland's largest cities. In April 2016 Radio Plus changed the network's liner to 'Radio Plus. Hits with a touch of nostalgia', invariably addressing its programme to a mature audience with a positive attitude towards life.
Thanks to the synergy of radio and the Internet, the Eurozet Group reaches a diverse audience, using not only Internet websites but also modern mobile applications. The Internet also provides interaction with audiences and greater advertising opportunities for Eurozet Group customers.
In addition to the websites of the individual radio stations, Eurozet Group owns Planeta.pl, a news website where users can find the latest news on current political and social events every day, as well as information from the world of entertainment and show business and real human stories.
The Eurozet Group also has an attractive music offer for Internet users. Part of it is the music-podcast website Tuba aimed at young audiences. Tuba's most important asset is its original podcasts on a variety of music, hosted by artists, journalists and music industry experts. New episodes of the series are available on Tuba's website - tuba.fm, but also on the most important podcast platforms - on Spotify, Apple Podcasts or Google Podcasts. In addition, Tuba users can access 20 unique music streams - including stations with Polish and foreign hip-hop, pop, Polish pop music, fresh electronic or alternative music. A wide selection of listening playlists - genre- and theme-based - allows young audiences not only to find their favourite artists or tracks, but also to broaden their musical horizons.
Multimedia activities expand Eurozet Group's offer for advertisers. The broad brand portfolio provides additional opportunities to exploit the advertising potential of Eurozet Group brands on air and on the Internet.
Doradztwo Mediowe (Radio Advertising Consultancy) is a specialized team within Grupa Radiowa Agora that offers clients a range of services around the sale of advertising air time of Agora radio stations and other radio broadcasters as well as advertising in Helios cinemas chain around Poland. They can also provide comprehensive services around any campaign, starting from needs analysis, market research and campaign planning, through the selection of optimal media mix, development and production of the advertisement, to campaign results analysis. Doradztwo Mediowe's portfolio also includes additional advertising services, including e.g. social media advertising and a number of audiomarketing activities, including sale of audio ads in stores and commercial networks, i.e. ISR (in store radio).
Sales departments of Doradztwo Mediowe are located all over Poland - in 22 cities, and the advisors working in them can plan campaigns both locally and online, reaching customers with advertising across the country.
A separate part of Doradztwo Mediowe is the SVG (Sound Video Graphic) Production Studio that can create the image of any brand, on any available advertising space. Therefore, customers can count on the preparation of the offer, planning the campaign and its design and production.
Tandem Audio Broker (TAB) is a team operating within Doradztwo Mediowe, which serves clients from media houses and advertising agencies.
It offers both nationwide and local advertising campaigns in Agora's radio stations as well as in that of other broadcasters, that are prepared by experienced planners based on specialized dedicated software - TAB packages allow advertisers to reach selected audiences, e.g. residents of large cities or people with different musical preferences. TAB's offer also includes creative special campaigns that go beyond typical spot campaigns in advertising blocks and advertising in audio streaming on websites.
Tandem Audio Broker also offers its clients services related to strategy development and production of commercial audio content - in radio stations or in the form of podcasts. TAB's offer includes both podcast partnerships and brand or product placement in audio series created by Agora Radio Group stations and by independent creators, as well as support in creating branded podcasts.
The Tandem Audio Broker team conducts in-depth analysis of the world of audio advertising, which is a starting point for its clients to gain competitive advantages in communication addressed to listeners.
SOUND VIDEO GRAPHICS STUDIO, in short SVG Studio was created as a project of Doradztwo Mediowe of Grupa Radiowa Agora. The studio develops sound, visual and graphic projects in cooperation with advertising agencies and other production studios, as well as, through their client management team – directly with businesses across Poland. The studio offers expert advice and advertising communications based on original creative concepts.
With state-of-the-art technology, their experienced and continuously learning team and strong focus on correctly diagnosing the client’s needs, SVG Studio guarantees accuracy, utmost diligence and excellent quality of any project developed they engage in.
Moreover, in 2015 SVG Studio embarked on the first film post-production project (editing and animation of archival footage) The documentary Picking Up The Pieces directed by Joshua Tebeau, tells the stories of Jewish child holocaust survivors as they rebuilt their lives. More information - Pickingupthepiecesfilm.com.
svgstudio.pl
Agora Radio Group
8/10 Czerska Street
00-732 Warsaw
phone: +48 22 555 51 00
radio@radioagora.pl
Eurozet Group
8 Żurawia Street
00-503 Warsaw
phone: +48 22 583 32 00
eurozet.pl/Kontakt
Doradztwo Mediowe - Radio Advertising Consultancy
www.doradztwomediowe.pl
Tandem Audio Broker
radio@tandemaudio.pl
www.tandemaudio.pl
Eurozet Group's advertising offer
eurozet.pl/Reklama