Czerska 8/10 Street
Numer KRS: 59944
Radio TOK FM is Poland's first news and talk radio, with spoken word representing ca. 90 percent of all programming. It is currently present in 23 urban areas: Białystok, Bydgoszcz, Częstochowa, Elbląg, Gdańsk, Gdynia, Gorzów Wielkopolski, Katowice, Kielce, Kraków, Lublin, Łódź, Opole, Poznań, Płock, Radom, Rzeszów, Sieradz / Zduńska Wola, Szczecin, Tarnowskie Góry, Toruń, Warsaw and Wrocław, as well as worldwide - via the tokfm.pl web portal and the TOK FM mobile application (application available on Android and iOS), where you can streamvRadio TOK FM live and listen to TOK FM podcasts.
Every 20 minutes the station broadcasts news and its other programming includes commentary and programmes dedicated to selected topics, including "Poranek Radia TOK FM”, "EKG - ekonomia, kapitał, gospodarka”, "A teraz na poważnie”, "Wywiad polityczny”, "Analizy”, "Off Czarek”, "Połączenie”, "Światopodgląd”, "Codzienny magazyn motoryzacyjny”, "Kultura osobista”, "Kwadrans filozofa”, "Andymateria”, "Przy niedzieli o sporcie” and "Przewodnik Technologiczny Radia TOK FM”. It is at least 19 hours of premiere program broadcast on weekdays and 17 hours on weekends. As part of over 100 cyclical broadcasts and podcasts, the station addresses important and interesting topics, including health, ecology, motoring, women's rights, violence, history, economics, HR, as well as philosophy, art, animals and new technologies. Broadcasts and podcasts are run by well-known and popular Polish journalists and specialists in various fields. TOK FM's voices include Agnieszka Lichnerowicz, Maciej Głogowski, Jacek Żakowski, Dominika Wielowieyska, Piotr Najsztub, Anda Rottenberg, Jan Wróbel, Piotr Kraśko, Daniel Passent, Dorota Sumińska, Tomasz Stawiszyński, Anna Wacławik-Orpik, Karolina Lewicka, Karolina Głowacka, Przemysław Iwaczyk, Piotr Maślak, Marta Perchuć-Burzyńska, Hanna Zielińska, Cezary Łasiczka, Paweł Sulik. Music serves as background for the spoken word and is represented mainly by mainstream, jazz, funk, soul and folk.
The station’s programming is addressed to listeners who seek reliable and exhaustive information about Poland, people who are interested in getting deeper insights into important matters from premium commentators. The TOK FM listener profile is a large city dweller with higher or secondary education, actively engaged in the political, economic and cultural life of the country.
TOK FM has been broadcasting on the Polish market since 1998 and since 2003 as “the first news and talk radio”.
In January 2010 Agora launched Tokfm.pl, a news portal that opened a new stage of the TOK FM brand’s online presence. The portal publishes original content on politics, business, sports, culture and entertainment, as well as podcasts with the recordings of TOK FM’s programmes and special video content, including footage recorded in the studios during broadcasts.
Every year since 2011, Radio TOK FM has been awarding the Anna Laszuk TOK FM Radio Award for a unique impact on reality. So far, the following have been awarded: Michał Boni, Danuta Wałęsa, Katarzyna Szymielewicz and the Panoptykon Foundation, Col. Krzysztof Olkowicz, Robert Biedroń, Adam Bodnar and the Coalition of NGOs, Black Protest / Polish Women's Strike, Defenders of the Białowieża Forest and the Free Courts Initiative.
On the occasion of elections and socially important reforms - parliamentary, local government and education reform - since 2014 Radio TOK FM has been organizing series of debates under the slogan "Hear" (Usłysz) - "Hear your city", "Hear your deputy" and "Hear your school", broadcasting from the subsequent cities with the participation of listeners.
Radio TOK FM is also constantly working on technological solutions that are designed to help listeners contact the editors and use the content offered by the station in the form of broadcasts or podcasts. Such activities included: the "TOK FM Microphone" application launched in 2017 for direct contact with listeners and commentators on Radio TOK FM, which allows them to record their own statements, comments or notifications, and in 2019 - the development of the TOK FM mobile application (accelerating / decelerating listening, offline listening, car integration, listening using the timeline, etc.) and the TOK FM application in the Google Assistant, which allows you to use the Radio through voice control and thus facilitates access to audio content for i.a. blind and visually impaired. One of the innovations introduced is also the development of transcription databases of audio materials and a search engine, which allows station listeners and tokfm.pl users to search for the exact words that have been said on the radio.
Radio TOK FM also offers its listeners Premium TOK FM Access, in which they can use the entire database of programs and podcasts and create personalized playlists. Premium TOK FM users can listen to their favorite programs and podcasts at any time and in any place.
Radio Złote Przeboje (Golden Hits) is a network of 24 local radio stations run by Grupa Radiowa Agory, broadcasting i.a. in Warsaw, Kraków, Łódź, Poznań, TriCity, Wrocław and the cities of Katowice Urban Area.
Following the slogan “Radio Złote Przeboje - tylko dobra muzyka" ("Radio Złote Przeboje - only good music"), Radio Złote Przeboje broadcasts the greatest hits of the 80s and 90s to the 2000s.
The morning program of Radio Złote Przeboje is hosted by Kamil Baleja with the help of Karolina Wasielewska, responsible for news and a reporter Piotr Jaworski. Excellent choice of music and splendid hosts guarantee an ideal start of the day. Radio Złote Przeboje also has celebrity hosts such as Marzena Rogalska in the program "Muzyka mojego życia" and Odeta Moro in the "Najlepszy weekend", who invite to the station many people with passion and good ideas.
Launched in June 2015, Radio Pogoda is a music brand of Grupa Radiowa Agora broadcasting in Bydgoszcz, Gdańsk, Katowice Urban Area, Kraków, Poznań, Opole, Warsaw and Wrocław.
This is a perfect offer for those who value music hits from the past - both good arrangements and great lyrics that create a timeless musical classics. On the air of Radio Pogoda, one can hear songs from several decades of the 20th century - from the 1930s to the 1970s; from Adolf Dymsza, through the Beatles to Zbigniew Wodecki. The station's programs feature well-known presenters, such as Zygmunt Chajzer and Robert Janowski.
The station's slogan is "The Most Beautiful Melodies" and its offer is directed in particular to more mature listeners.
Rock Radio is a bundle of four local stations broadcasting in Warsaw, Kraków, Poznań and Opole.
They focus exclusively on rock music at its best: from songs by Led Zeppelin, The Doors and The Beatles, through songs of Queen, Perfect, Pink Floyd, AD / DC, to the music of Bon Jovi and U2.
The rock nature of the station is also emphasized by programs hosted by popular and expressive personalities.
Listeners of the station can start the day with the morning radio show "Powstanie Rock Radia", while in the afternoon it is time for the program "Przystanek Klasyka Rocka" - with the best rock music and information, among others, about the biggest rock scandals. There is also a place for rock classics just at the end of the day and the presentation of the best records in the history of rock music.
Rock Radio is a station with defined character, offering attractive content in a dynamic form. It mainly reaches listeners aged 30-50 from large agglomerations.
Through the synergy of radio and the internet, with its internet services and state-of-the-art mobile applications, Grupa Radiowa Agory reachers a diverse group of media consumers. The internet channel also allows for interacting with users and offers more advertising options for GRA’s clients.
Users who look for information content can find it in Tokfm.pl, a portal that publishes news from the world of politics, business and culture as well as video and audio content developed by the journalists and reporters of radio TOK FM. The archive of Radio TOK FM provides users with access to a rich collection of the station’s original programming in the form of podcasts.
The team of Radio TOK FM have also developed two mobile applications Radio TOK FM and Mikrofon TOK FM.
The first has been available since 2014 and can be installed on devices with iOS, Android and Windows Phone systems. It offers users access to the station’s programmes live and for a fee, as well as to the catalogue archived programmes for playback at any chosen moment. This way listeners gain access to original programming by popular Polish journalists and interviews with experts and other high profile people broadcasts by Poland’s only news and talk station.
Mikrofon TOK FM is simple and easy to use application for listeners and commentators of Radio TOK FM, allowing them to record their opinions, comments and suggestions and send them directly from their device to the station. Any recording or its part can be then featured in the programme or news bulletin of Radio TOK FM or become a starting point to a presentation or discussion of new topics. Mikrofon TOK FM application for users of devices with Android and iOS systems, was developed by Grupa Radiowa Agory as Prototype Project financed from under the first Google Digital News Initiative (DNI) programme.
Internet websites of Agora’s radio stations – www.zloteprzeboje.pl, www.radiopogoda.pl and www.rockradio.pl - allow for interaction with users who vote for their favourites on the hit list and form communities around GRA brands. Internet users also have access to other content of the Agora’s stations such as podcasts, texts and photographs.
Grupa Radiowa Agory offers internet users a wide range of music, through online radio Tuba.FM and music website Tuba.pl.
Tuba.FM is Poland’s first music service to allow listeners to customize their playlists to meet their needs and preferences. All the user needs to do is to type in their favourite music genre or artist in the search window for the service to suggest the best matches. Additionally, Tuba.FM offers access to dozens of the best radio stations in sections such as Rock, Pop, Dance, Hip-Hop, Polish Hits, Best of the 70s, 80s, 90s, hundreds of stations with playlists made up of music by the most popular artists, as well as thousands of radio stations with music selected by our users. This way Tuba listeners can easily compose playlists to suit their musical tastes and situation. The service was rewarded for its innovative formula in Media Trendy 2010 competition.
Tuba.FM is available through search machines as well as in the form of a dedicated mobile application to be used on devices with Android, iOS (iPhone, iPad), Windows Phone, Symbian systems as well Windows 8. It is also available to the users of Samsung Smart TV, Cyfra+, Netia Player and Philips and Toshiba TV sets with internet access.
Grupa Radiowa Agory also operates Tuba.PL music news and information website.
GRA’s multimedia operations add also to the range of services the group can offer to advertisers. The group’s large portfolio of brands allows for a wide range of solutions that can deploy the advertising potential of GRA’s brands on air and in the internet. The entities responsible for the sale of advertising for GRA radio stations and services are Doradztwo Mediowe (Radio Advertising Consultancy) and the team of Tandem Media.
Doradztwo Mediowe (Radio Advertising Consultancy) is a specialized team within Grupa Radiowa Agora that offers clients a range of services around the sale of advertising air time of Agora radio stations and other radio broadcasters as well as advertising in Helios cinemas chain around Poland. They can also provide comprehensive services around any campaign, starting from needs analysis, market research and campaign planning, through the selection of optimal media mix, development and production of the advertisement, to campaign results analysis. Doradztwo Mediowe's portfolio also includes additional advertising services, including e.g. social media advertising and a number of audiomarketing activities, including sale of audio ads in stores and commercial networks, i.e. ISR (in store radio).
Sales departments of Doradztwo Mediowe are located all over Poland - in 22 cities, and the advisors working in them can plan campaigns both locally and online, reaching customers with advertising across the country.
A separate part of Doradztwo Mediowe is the SVG (Sound Video Graphic) Production Studio that can create the image of any brand, on any available advertising space. Therefore, customers can count on the preparation of the offer, planning the campaign and its design and production.
Tandem Media is a department within Doradztwo Mediowe that serves clients from media houses and advertising agencies.
It offers consulting, planning and purchase services for nationwide and local radio campaigns, creating and selling packet solutions using airtime at Agora stations and other broadcasters, advertising on radio websites, as well as cross-media and custom offers.
In addition, the Tandem Media team is the sole broker offering advertising space in all Helios cinemas across Poland since January 2015.
Since 2017, Tandem Media's offer also includes a study on the effectiveness of an advertising campaign, which allows it to determine its impact on purchases made by consumers. The study provides information on the coverage of the campaign and the demographic structure of its recipients, combining at the same time a single-source measurement of media consumption with purchases made by 8,000 households. Thanks to such a large research sample, the measurement is representative of the entire population in Poland. The research is conducted by the GfK Institute using the GfK Crossmedia Link tool.
SOUND VIDEO GRAPHICS STUDIO, in short SVG Studio was created as a project of Doradztwo Mediowe of Grupa Radiowa Agora. The studio develops sound, visual and graphic projects in cooperation with advertising agencies and other production studios, as well as, through their client management team – directly with businesses across Poland. The studio offers expert advice and advertising communications based on original creative concepts.
With state-of-the-art technology, their experienced and continuously learning team and strong focus on correctly diagnosing the client’s needs, SVG Studio guarantees accuracy, utmost diligence and excellent quality of any project developed they engage in.
Moreover, in 2015 SVG Studio embarked on the first film post-production project (editing and animation of archival footage) The documentary Picking Up The Pieces directed by Joshua Tebeau, tells the stories of Jewish child holocaust survivors as they rebuilt their lives. More information - Pickingupthepiecesfilm.com.
Every year we get many awards and distinctions.