Press release

Since September 13, the current issue of "Wysokie Obcasy Extra" (High Heels Extra") is available on iPad. The multimedia edition of the magazine includes interactive materials prepared especially for iPad, for example, film from the backstage of Dorota Gardias' photo session for the cover of the magazine and from the fashion photo shoot of Dorota Wellman, animations and photo galleries.

- We want our content to be accessible for our readers on all tablets, including the most modern ones - our previous and popular applications - "Wyborcza for Iphone" and "Wyborcza.biz for Iphone" are examples of this approach. "Wysokie Obcasy Extra" (High Heels Extra) on iPad is the first application that makes Agora's content available on iPad and it makes our title the first Polish magazine available on iPad - said Paweł Lawinski, Deputy Editor in Chief of "Gazeta Wyborcza" responsible for multimedia undertakings of "Gazeta Wyborcza".

Application "Wysokie Obcasy Extra" (High Heels Extra) on iPad was prepared by Agora's team and is available for free in AppStore.

Agora has created so far several applications for mobile devices, i.a. for iPhones. Mobile phone users have also the possibility to read special "light" versions of webpages from Gazeta.pl Group, i.a. m.gazeta.pl, mobile versions of regional services of Gazeta.pl, m.wyborcza.pl, m.wyborcza.biz or m.plotek.pl.

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"Wysokie Obcasy " (High Heels) have been present on the Polish market for 11 years, every Saturday they reach over 1 million readers*. The magazine offers articles on every day matters and extraordinary events, portraits of interesting women - not necessarily from the covers of other publications, interviews, recipes for gourmands and advice. "Wysokie Obcasy Extra" ("High Heels Extra") is a special edition of the magazine, available separately. The first edition of this magazine appeared on the market in April 2010 and met with the interest on the side of advertisers and readers - nearly 100 thousand copies have been sold till to date.



*Source: Polskie Badania Czytelnictwa, execution MillwardBrown SMG/KRC, January - July 2010; N = 28 264; readership of "Wysolie Obcasy" on the basis CPW indicator (readership of average issue), elaboration by Agora SA.