Press release
A new version of website Logo24.pl is available in the Internet. The websites offers, inter alia, more advice on fashion and more articles, as well as columns by the authors of the blog Make Life Harder. Tomorrow, a new edition of the magazine will be available in press points of sales. This edition encourages readers to take part in the action "Manly shopping" and publishes special discount coupons.
Logo24.pl is a consecutive website prepared by the team of Agora's magazines. The website changed its layout for a modern, dynamic and comprehensive one.
The articles published on the website come not only from the paper version of "Logo" but more and more texts is created especially for the website. Among them one can find, inter alia, the presentation of fashionable clothes, recommended cosmetics and perfumes as well as the articles on relationships and sex life, advice on savoir vivre and the history of legendary brands. Travel fans will find on the website not only interesting accounts of journeys but also and interactive map on which one can find articles on specific places in the world.
The website offers as a novelty columns written by the authors of the blog Make Life Harder - every Monday the website will offer new texts prepared by Maciej and Lucjan.
The new version of website Logo24.pl was prepared together by the Internet and Magazines segments. The website is available in the advertising offer of the Gazeta.pl group and magazines published by Agora.
Tomorrow, the readers will be able to buy an April edition of "Logo" inviting its readers to participate in the action "Manly shopping". In the monthly one can find discount coupons which offer up to 35% discount for clothes, accessories and home equipment, gadgets and other manly products in the shops in the whole Poland and online shops.
"Manly shopping" will start on Saturday, April 14th. The shops participating in the action include, inter alia, Big Star, Diverse, Electroworld, Prima Moda, Reserved, Toy4Boys, Wojas, Wittchen. The details can be found in the magazine and in logo24.pl.
Apart from coupons, in a new edition of "Logo", the readers may find, inter alia, presentation of fashionable jackets, leather sneakers and coats for "tough guys", the recipes for drinks from popular film series, the review of 10 applications for sportsmen and the hits form the mobile fair. The star of the edition is actor Szymon Bobrowski starring currently in the film series "Krew z krwi".
April edition of "Logo" and the action "Manly shopping" is supported by the advertising campaign executed in: Press (Gazeta Wyborcza" and its supplements, "Metro", "Przegląd Sportowy", Agora's magazines, "Auto Swiat" and "Newsweek", radio (Radio TOK FM, Zlote Przeboje, Roxy) and in the Internet (the websites from the Gazeta.pl group, WP.pl as well as logo24.pl and Logo's profile on Facebook).
The advertising campaign was prepared by marketing and promotion division of Magazines segment and the media plan was prepared by media house Starlink.
