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January 14, 2022 / 13:16
On December 31, 2021, the content of "Gazeta Wyborcza" in digital form reached over 280,000 subscribers. Thanks to the intensive development of the Wyborcza.pl offer, the daily team remains the undisputed leader in press digitization in Poland and occupies one of the leading places in Europe in terms of the sale of digital subscriptions.
- The another record of "Gazeta Wyborcza in terms of the digital subscriptions proves the effectiveness of our strategy. Thanks to efforts of the entire team - from the editorial office to technology departments – and its focus on improving our solutions and content, we can expand the base of subscribers choosing digital editions. We are also improving the efficiency of subscription sales and we have higher revenues from this source - comments Wojciech Bartkowiak, publishing director of "Wyborcza". - These successes would not be possible without the highest quality content. This year, our journalists received, among others, six Grand Press awards, including in the News and the Investigative Journalism categories. This confirms that we are not only a leader in terms of digital subscriptions, but also - invariably - a leader of quality journalism in Poland.
At the end of December 2021, the number of daily’s digital subscriptions sold exceeded 280,000. The readers most willingly chose the Premium package, providing full access to the Wyborcza.pl - website and application, as well as content from "Wyborcza’s" magazines and 33 local websites.
Last year's novelties in the daily offer contributed to another record of Wyborcza.pl in terms of subscription sales – regarding both the quality content, as well as the solutions for users. They were also supported by changes in the daily team.
In 2021, Wyborcza.pl launched six new local websites - in Zakopane, Wałbrzych, Kalisz, Koszalin, Rybnik and Elbląg. The network of the "Wyborcza’s " local editorial offices already includes 33 cities. In addition, Wyborcza.pl users can listen to the new series of editorial podcasts – series called „Mistrzowie Słowa”, in which outstanding actresses and actors read the best texts of "Gazeta Wyborcza", as well as "Warszawa nadaje” - the podcast of "Gazeta Stołeczna" and Warszawa.wyborcza.pl on living in the largest Polish city. "Wyborcza" develops also cooperation with editorial offices and organizations from all over the world. In the fall 2021, the daily organized SubscriptiON Day, the international conference on subscriptions, attended by, among others, Tara Lajumoke, Managing Director of Financial Times Strategies.
From May 2021 the daily team cooperates with The Conversation - an independent non-profit organization aiming to popularize scientific content prepared by representatives of the world's largest universities, and from October 2021 "Gazeta Wyborcza” publishes the latest texts of "New York Times" translated into Polish. The editors do not forget about important matters and values that are close to the readers - for this purpose, among others, they announced "Wyborcza’s” "Climate Declaration" and once again collected funds to help those in need, including refugees in Usnarz Górny, donating over 500,000 PLN to charity in the past 12 months.
The year 2021 was also a time of many journalistic successes of "Gazeta Wyborcza". Its teams was appreciated, among others, by the jury of the most important industry competition - Grand Press, receiving six awards, including the Journalist of the Year title for Andrzej Poczobut, imprisoned in Belarus. Journalists and reporters of "Wyborcza" tracked the abuses of Wroclaw policemen who tortured the young Ukrainian, and the heartlessness of the border services that threw refugees into the forest. They unmasked the career of the President of the Management Board of PKN Orlen S.A. Daniel Obajtek and revealed the fraud of Polish Prime Minister Mateusz Morawiecki, who made a fortune in the sale of church real estate.
In the last year, "Wyborcza" also developed the offer of subscription packages and technological solutions. From January 2021, readers who are interested in digital publications of the daily can purchase a subscription to the content of Wyborcza.pl and at the same time join the Wyborcza.pl Club, enabling them to, among others, stay in contact with the editorial office and participate in online meetings. Such an option is provided by the Club Package available in the digital portfolio of the daily, along with the Basic Package and the Premium Package in new versions.
Additionally, Wyborcza.pl introduced new technological solutions, increasing the comfort of website or application users. Thanks to new products, including those in the field of automatic data analysis, it is possible to better adjust the proposed publications to the interests of readers, and to strengthen the engagement of Wyborcza.pl recipients.
The development of Wyborcza.pl subscription offer was also supported by structural changes in "Gazeta Wyborcza’s” team, including a combination of organic subscription and marketing departments, as well as product development and IT teams. These changes allowed to intensify work not only on acquiring new subscribers, but above all on increasing revenues from digital sources - copy and advertising sales.
"Gazeta Wyborcza" is the largest opinion-forming daily in Poland, the content of which is available both in paper and digital form - on Wyborcza.pl websites, in the mobile application and in the version for e-readers."Gazeta Wyborcza" is the leader in the digitization process of the press in Poland.