Press release
Since February 4th 2014 "Gazeta Wyborcza", as the first title in Poland, introduces limited free access to its digital content. Each month readers will be able to read up to 10 articles from Wyborcza.pl, Wyborcza.biz, Wysokieobcasy.pl and 22 regional sites presenting articles by local editorial offices of "Gazeta Wyborcza". After exceeding the limit the readers may purchase one of three subscription packages and read the content at any place and at any time - on PC, smartphone, tablet and e-reader.
Different needs, different offers
Introduction of free limited access to digital content brings about an important change for users who read selected articles from "Gazeta Wyborcza" online. Till now, they could read for free only some of the articles. Now, they will be able to access any ten articles from the websites: Wyborcza.pl, Wyborcza.biz, Wysokieobcasy.pl, 22 regional sites and the magazines: "Ale Historia", "Magazyn Swiateczny" or "Wysokie Obcasy".
Heavy users of digital content of "Gazeta Wyborcza" may select from subscription bundles - and by means of one fee - read articles at any time and at any place and on any device.
"Gazeta Wyborcza" prepared the following subscription packages:
"Wyborcza" - access on PC and smartphones to all content from the websites: Wyborcza.pl, Wyborcza.biz, Wysokieobcasy.pl and 22 regional sites
"Wyborcza Plus" - extended "Wyborcza" package offering additionally editions for e-readers (ePUB and MOBI formats) and pdf version available in Publio.pl
"Wyborcza Premium" - "Wyborcza Plus" bundle with access to tablet apps of magazines offered by "Gazeta Wyborcza" ("Wysokie Obcasy", "Duży Format", "Ale Historia") as well as iPad and iPhone apps of "Gazeta Wyborcza". The users of this package will also receive, as a gift, access to the apps of "Wysokie Obcasy Extra" and "Ksiazki. Magazyn do czytania".
The packages may be purchased for a month, a quarter or a full year.
New system provides users with access to the whole digital content of "Gazeta Wyborcza" and after the purchase of subscription package it offers much more comfortable possibilities of digital resources exploitation on various devices - so far users had to purchase Piano Media subscription package and separately pay for apps on different devices.
Solution implemented by leaders
Agora, as the first publisher in Poland, implements limited digital free access to "Gazeta Wyborcza". This offer is based on the proved solutions of such international dailies as, inter alia: "The New York Times, Die Welt", "The Financial Times" or "The Daily Telegraph".
- Introduction of new model of accessing digital content of "Gazeta Wyborcza" is a milestone in digital transformation of Agora's press business. It is also a significant investment in the future of "Gazeta Wyborcza" - thanks to this investment we will still offer our readers quality journalism which brings us a lot of distinctions and fills with pride - said Robert Musiał, member of the Management Board of Agora S.A. and publisher of "Gazeta Wyborcza".
More digital content
New system provides access to a wide and constantly updated digital offer of "Gazeta Wyborcza". AppStore already offers new application of "Gazeta Wyborcza" for iPhone and iPad and Publio.pl ePub and MOBI formats of the daily for PC and e-readers. Subscribers to all packages receive access to news from regional sites of "Gazeta Wyborcza".
- New digital subscription system will present in a comprehensive way the abundance of digital offer provided by "Gazeta Wyborcza". It will be also more accessible - said Wojciech Fusek, deputy editor-in-chief of "Gazeta Wyborcza" responsible for digitalization of "Gazeta Wyborcza".
Discount for the start
The prices of subscription bundles offered by "Gazeta Wyborcza" will amount to: monthly PLN 17.90-PLN 39.90, quarterly PLN 49.90 - 109.90 and annually PLN 179.90 to PLN 399.90 depending on the package. New customers, in the first month of subscription, will receive a special discount and will pay for any subscription bundle only PLN 0.99.
A consecutive step in the development digital offer of "Gazeta Wyborcza"
Agora is one of pioneers in content digitalization in Poland. It provided online editions of "Gazeta Wyborcza" at the end of 90', it was a leader of magazine iPad apps and dailies for Kindle. Currently, it offers the widest portfolio of digital publications in Poland. The Company offers its content in Piano digital subscription model. Company's titles are also available on mobile devices, smartphones, e-readers and tablets with iOS, Android and Windows 8 operating systems.
Agora introduced limited free access to its digital content basing on Piano Media system; Slovakian company providing solutions for collection of digital subscription fees. The analitcs consulting provided by Conversion.
