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May 31, 2019 / 12:48

‘Co pokolenie, to Wyborcza’ [Wyborcza over generations] – a new brand image campaign has been launched

On Saturday, 1 June this year, ‘Gazeta Wyborcza’ and Wyborcza.pl are launching their new image campaign entitled ‘Co pokolenie, to Wyborcza’ [Wyborcza over generations]. The advertising creations to be presented, among others, on TV, cinemas and the internet will be a reminder that ‘Gazeta Wyborcza’ has been accompanying different generations and changes taking place in Poland for 30 years.

‘Years go by and, despite our different ages, genders and origins, we share words, images and emotions. This is why our new image campaign shows how we support our readers and respond to their needs, in spite of their differences. This has been the distinguishing mark of ‘Gazeta Wyborcza’ for 30 years – a medium of many generations, a witness and sometimes the initiator of not only social day-to-day changes to our lives in Poland. We are proud to say ‘Wyborcza over generations’, says Jerzy Wójcik, publisher of ‘Gazeta Wyborcza’

The campaign ‘Co pokolenie, to Wyborcza’ [Wyborcza over generations] presents young and older people with diverse interests and passions. Subsequent scenes are combined with the use of the characteristic red rectangle from the ‘Gazeta Wyborcza’ logo.

This is how the editorial team at ‘Gazeta Wyborcza’ and Wyborcza.pl remind us of the diversity of issues that it handles daily and the variety of subjects covered. More information can be found at the campaign website Wyborcza.pl/pokolenia.

The advertisements refer to the 30^thanniversary of ‘Gazeta Wyborcza’ celebrated this year. They show how this daily has been accompanying various generations for years.

Spots with the ‘Wyborcza over generations’ slogan will be broadcast from 1 June this year on TV stations (TVN, Polsat, TVN24, thematic channels), Helios cinemas across Poland and on the internet (Facebook, Google, Agora Internet portals). What is more, the creations will be visible on AMS outdoor advertisements, on indoor screens and in the press (Agora magazines and newspapers, as well as ‘Newsweek’ and ‘Polityka’).

The campaign will also be present in ‘Gazeta Wyborcza’ and the Wyborcza.pl portal, and on the daily’s social media profiles (Facebook, Instagram, Twitter).

The assumptions of the campaign, which will last until the end of June this year, have been prepared by the marketing and online strategy departments at ‘Gazeta Wyborcza’ and Wyborcza.pl. The spots were produced by SzutSzut Studio, and media purchasing was the responsibility of the marketing department supported by Spark Foundry media house (formerly Blue449).

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‘Co pokolenie, to Wyborcza’ [Wyborcza over generations] – a new brand image campaign has been launched

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