Press release
Bankier.pl website (Allegro Group), one of the leading Polish financial portals joined the Business Ad Network publishing network. Thanks to the partnership with Bankier.pl, Business Ad Network is currently the largest advertising entity in the business* category on the Polish Internet.
- The
Business Ad Network strategy anticipates including leading premium services in the portfolio. Bankier's services, that enjoy great reputation on the market, supplement our portfolio of websites. We can offer even greater advertising reach with quality content in the business group - says Tomasz Pudlis, President of the Business Ad Network (BAN).
- At this stage of our company's development, taking into considerations sales and other issues, the cooperation with the Business Ad Network publishing network proved to be the most advantageous solution - says Joanna Kuzdak, Managing Director of the
Bankier.pl service.
Within the framework of cooperation with
Bankier.pl,
Business Ad Network is rendering services in the scope of acquisition and execution of advertising campaigns for topical services:
Bankier.pl,
Bankier.TV,
PRNews.pl,
Eurobankier.pl,
Ecommerce.edu.pl.
* * *
Business Ad Network - a part of Money Group and Agora SA - is an Internet advertising network for premium services, operating since the end of 2009. BAN implements marketing campaigns in over 20 online services with quality content, including Money.pl, Wyborcza.pl, Wyborcza.biz, Gospodarka.gazeta.pl, ePrawnik.pl, iWoman.pl. Last year Tokfm.pl, Technologie.gazeta.pl and a range of professional legal and economic services of C.H. Beck publishing house, joined the portfolio of the network. BAN network includes in its offer two largest Polish economic portals and three out of the top six Internet entities in the business category (Source: Megapanel PBI/Gemius, December 2010).
Bankier.pl, that has been present on the market since 2000, is a leader among the Polish Internet-based media companies, focused on the finance sector. The service generates its revenues from sale of advertising space and financial intermediation and consultancy. Since January 2011, Bankier.pl is a part of the Allegro Group.
* In December the reach of the BAN network among Internet users amounted to 34% (Source: Megapanel PBI/Gemius, December 2010).
