Czerska 8/10 Street
Numer KRS: 59944
May 8, 2018 / 14:58
Advertising on ATM screens is a new feature in the company's portfolio. The AMS offer will include over 2.3 thousand ATMs of the Planet Cash chain.
Wide range of the campaign and uninterrupted contact with the audience are the advantages of advertising on ATM screens, of which AMS clients will benefit. Advertisements will be displayed in static and video form in three blocks: a welcome screen, a post-authorisation screen and a farewell screen. In addition, customers can benefit from geotargeting for advertising and block exclusivity.
– Advertising on ATMs ensures great contact with the audience. During the transaction, users will be able to familiarize themselves with the advertising offer provided by AMS - says Arkadiusz Gawlak, director of OOH offer development at AMS. - Polish e-banking is at the world's highest level, but still 60% of the total value of transactions made with payment cards are cash transactions - most often withdrawals from ATMs. Thanks to this, we will be able to reach a very wide audience with our advertising messages - adds Gawlak.
The AMS’ offer of advertising on ATM screens includes over 2.3 thousand Planet Cash ATMs, where over 7 million transactions are carried out monthly. ATMs are located in 536 towns and cities, including railway stations, airports, subway stations, galleries, shopping malls and points of sale, including the largest retail chains. The ATM network offers free ATM withdrawals to 28 million customers.