AMS introduced a new ad offer on available public buses. Busback is an ad placed on the back of the bus. For the first time it is also possible to estimate the reach of the campaign. Additionally, advertisers may order reflective print without additional charge as part of the promotion of the new offer.
Busback is also a part of AMS Metrics, the first outdoor tool to measure the reach of the ad campaign and other media parameters for the joined campaigns (stationary panels and buses).
AMS Metrics enables to plan an outdoor advertising campaign in the largest Polish cities, on panels belonging to all operators present on the market. Thanks to this tool, it is possible for the first time on the Polish market to provide basic media parameters for outdoor advertising - inter alia, reach and cost.
Including the transit advertising in AMS Metrics is a significant step in the development of outdoor advertising - says Adam Karolak, the President of Izba Gospodarcza Komunikacji Miejskiej - We have felt the need to measure the bus advertising for a long time and the advertisers asked about the comparable data. Thanks to the inclusion of transit advertising in AMS Metrics we gain access to basic media parameters. We can assume that it may increase the popularity of busback campaigns among advertisers interested in the presence of their brands in Polish cities - adds Adam Karolak,
Additionally, the advertisers who will purchase the busback offer shall not pay an additional charge for reflective print.
We want to offer our customers the possibility to distinguish their ads in the autumn and winter. That's why we included the reflective print in the price of regular busback campaign - adds Arkadiusz Gawlak, OOH offer development director in AMS S.A.