Press release
Roxy FM is a new group of radio stations operating in Poznan, Krakow, Wroclaw, Bydgoszcz and Silesia area launched this weekend by Agora's Radio Group. Soon Agora will launch a Roxy FM station in Warsaw. The new radio has a lifestyle profile and is targeted for younger generation of listeners. It offers quality rock music combined with lifestyle and culture news.
The new stations replace the existing Blue FM group and Rock Radio Wielkopolska in Poznan. Roxy FM is targeted at different group listeners and has a new program profile. It is aimed at listeners aged 20-35, who live in large cities, are well-off, ambitious, open to the world and value quality.
Roxy FM plays rock and is close at heart with those who like guitar tunes. There will be no disco and rap music. However, Roxy FM is not a rock radio station. In addition to classic hits, it will play other ambitious and interesting tunes that did not hit top of the charts.