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AGORA S.A.
Czerska 8/10 Street
00-732 Warszawa

AGO 0%
mWIG40 0,57%
WIG-MEDIA 0,17%

Regon: 11559486
Numer KRS: 59944
NIP: 526-030-56-44

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June 12, 2015 / 15:30

Agora Radio Group launches Radio Pogoda

Agora Radio Group launches Radio Pogoda
Press release

On Friday, June 12, 2015 at 14:00 Agora Radio Group (GRA) started to broadcast the programme under the brand Radio Pogoda. In 3 Polish cities - Krakow, Poznan and Opole audience can listen to unforgettable songs from 40's, 50's and 60's of the twentieth century, as well as known and liked voices - Krystyna Loska, Ksawery jasieński, Wojciech Pijanowski, Zygmunt Chajzer and Ryszard Rembiszewski. The radio station addresses mainly people who are over 50 years old and its slogan reads "The most beautiful memories". Radio Pogoda is the fourth brand in Agora's portfolio apart from Radio TOKFM, Złote Przeboje and Rock Radio.

Radio Pogoda is available in Krakow at 102.4 FM, in Poznan - 13.4 FM and in Opole at 104.1 FM. The new brand of GRA replaced radio KRK FM in Krakow, Blue FM in Poznan, whereas in Opole it uses one of the frequencies of Radio Zlote Przeboje. National Broadcasting Council granted the station permission to broadcast at the end of May 2015.

- Agora Radio Group develops its offer constantly - this time we created a new radio brand dedicated to important but still underestimated target group of people at the age of 50+, looking for interesting entertainment on the air. Radio Pogoda will be a perfect choice for them, and for us a possibility to reach completely new audience and to strengthen our position on local radio markets - says Adam Fijalkowski, deputy CEO in Agora Radio Group.

The play list of Radio Pogoda consists of the most popular songs from 40's, 50's and 60's and it offers news, entertainment and memories.

The listeners can start each day with the morning programme "Cheerful morning" (from 6:00 to 10:00) which will be hosted in turns by Wojciech Pijanowski, Zygmunt Chajzer and Ryszard Remiszewski. The programme offers news, competition and plenty of positive energy.

Other programmes are as follows: "Do you remember these hits?" (10:00-15:00) presenting the most beautiful hits from the past and anecdotes, stories and favorite songs of the stars; "Radio Pogoda's request show" (15:00-17:00) during which the audience can choose and dedicate song to a close person, and "Fives in Radio Pogoda" recollecting songs from dancing parties. At the end of the day Radio Pogoda offers local programmes - "My Krakow", "My Poznan" and "My Opole" - dedicated to inhabitants of the cities as well as important matters happening in each of the cities of broadcasting as well as ideas how to spend time in each of them.

- Radio Pogoda combines music and interesting programmes in the tone appropriate for mature listeners. We want to discuss their problems, accompany them in everyday life, encourage to be active and provide entertainment. We work all the time to shape the programme offer in such a way that it matches the needs of our listeners - we will listen to their opinions and take them into consideration - says Piotr Jaroszewski, proxy of the management board of GRA supervising special projects, responsible for Radio Pogoda.

The voices of the radio stations are Krystyna Loska and Ksawery Jasienski. The musical setting was prepared by Krakow studio "Nieustraszeni Lowcy Dzwiekow". The logo was designed by SVG studio.

The news section transmitted at full hours is prepared by GRA's newsroom. Krzysztof Janur is the head of music editorial office reposnsible for all playlists in GRA's radio stations. Radio Doradztwo Reklamowe is responsible for advertising sales.

The station's website is available online at: http://radiopogoda.pland offers the full programme of Radio Pogoda.

Agora Radio Group gathers of radio brands of the Agora. They offer news, entertainment and music through TOK FM, Rock Radio, Zlote Przeboje and new Radio Pogoda, as well as music platform Tuba.FM and news portal Tokfm.pl.

Agora's radio stations can be listened to in the largest Polish cities, among others.: Warsaw, Krakow, Wroclaw, Poznan, Gdansk and Silesian region as well as in Internet and on mobile devices by means of dedicated applications.

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