Press release

Since June, advertisers have been able to benefit from effective marketing communication taking into account all major communication channels thanks to the use of media from the Agora portfolio. These primarily include websites and presence in TV stations represented by At Media.

At the first stage, advertisers will take advantage of integrated communication for their non standard projects. For marketers, Agora and At Media sale house's [http://atmedia.pl/english_summary.htm] joint offer equals the opportunity to plan advertising moves comprehensively, which to date has been a challenge due to the complicated coordination of such moves. The project's additional value lies thus in the easiness of compiling joint offers comprising different media. At the next stage of cooperation, the two companies will put forward proposals of reach packages, using Agora's websites and channels from At Media's offer.

Przemyslaw Bartkowiak, Sales Director in Agora's Internet segment, says: "Customers using Agora's extensive media portfolio, reaching the majority of Poles, could take advantage of numerous possibilities for communicating with consumers. At present, thanks to the thematic channels represented by At Media, marketers are presented with an offer using for communication purposes all the media important from the advertising point of view. We believe that such a comprehensive service will fit in perfectly with the needs of our customers - media houses and advertisers."

Maria Wajda, At Media's Operational Director: "From the point of view of our current customers, from now on not only do we offer a possibility of wide consumer reach, but we also present an opportunity to direct the communication to a place where the advertising message will be enriched with editorial content. We value our partner for the abundance of content materials, among other things. With this cooperation, we have also gained strong internet support for communication projects intended for adult consumers."

On Agora's part, the project is being coordinated by Agnieszka Malecka, Director for Sales Offer Development. On the part of At Media, the project's implementation is steered by Dagmara Staniewska, Viacom Manager. In terms of the currently conducted individual media sales, the companies will continue to work on the basis of the principles valid to date.