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AGORA S.A.
Czerska 8/10 Street
00-732 Warszawa

AGO -1,69%
mWIG40 0,13%
WIG-MEDIA 1,02%

Regon: 11559486
Numer KRS: 59944
NIP: 526-030-56-44

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January 10, 2018 / 12:19

Advertising formats compliant with Coalition for Better Ads recommendations in Gazeta.pl offer

Advertising formats compliant with Coalition for Better Ads recommendations in Gazeta.pl offer

The advertising office of Gazeta.pl prepared new, non-invasive advertising formats that effectively attract users’ attention. These modern, user-friendly advertising solutions were created according to their preferences and the standards of Coalition for Better Ads and Google.

The latest solutions offered by Gazeta.pl advertising office are an alternative to advertisements which, according to Coalition for Better Ads, are the most irritating and encourage Internet users to install programs blocking advertisements.

– We want Gazeta.pl users to be able to use our websites comfortably and not to have to resort to installing adblocks. We have developed new advertising formats based on international standards - thanks to that they meet the expectations of our customers and are at the same time user-friendly - says Tomasz Pudlis, Sales Director at Gazeta.pl. - It is also our response to Google's announcements related to the introduction of solutions blocking advertisements in the latest version of Chrome - one of the most popular Internet browsers among Polish Internet users.

New advertising formats offered by Gazeta.pl - Prestitial, Small Sticky Ads and Halfpage Mobi - are effective and simple, as well as non-invasive and user-friendly.

Prestitial is a dedicated desktop format that appears all over the screen before the page content is displayed. It is possible to immediately skip an advertisement, so the user decides how to view it. It is a highly eye-catching solution, ideal for branding and outreach activities.
Small Sticky Ads is an advertisement that appears for 15 seconds at the bottom of the screen. It is not a nuisance because it covers only a small part of the page and adapts to the screen. At the same time, it draws the attention of users, following them while browsing the website.
Halfpage Mobi is a dedicated format for mobile devices, which scrolls smoothly with the content of the page. It does not annoy users, but draws their attention because it is displayed in the text.

Visualizations of all formats can be seen at: https://adv.adview.pl/ads/codest/html/2017/12/6/18883/index.html

More information about the new advertising formats: Reklama.Gazeta.pl

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