Press release

A new Avanti24.pl online service has been launched. The website, targeted at shopping and fashion enthusiasts, includes among others an exclusive, largest online base of photos and information on clothing and accessories currently available in shops all over Poland.

The service also features news on the hottest fashion trends, editorial materials from the "Avanti" magazine as well as special discounts ("The buy of the day") for the users of Avanti24.pl.

The core sections of the website are: Fashion, featuring e.g.: new releases and brand profiles, and Beauty - e.g. information on skin care and makeup cosmetics. The largest data base of clothes and accessories in Poland is the service's most unique feature, highlighting items from the recent collections of the brands present in Poland. There are lots of ways to search through the portal, to see what is en vogue as well as to quickly and conveniently create a shopping list.

- The Avanti24.pl service, like the "Avanti" magazine, is a shopping and tips guide. The website layout is not only modern, designed in line with the latest trends in online portal design, but most of all it is functional and easy to navigate - says Cezary Jęksa, the publisher of the "Avanti" and other magazines - Avanti24.pl is the largest wardrobe on the web. I believe that this service will be as successful as our monthly, which is read by nearly 2 million people*.

Avanti24.pl is a joint project of Internet and Magazines departments of Agora expanding the offer of Gazeta.pl Group.

The service shall be promoted by an advertising campaign on: press (Agora magazines, "Gazeta Wyborcza" and its supplements), radio (Radio Złote Przeboje [Golden Hits], Radio Roxy), services owned by Gazeta.pl Group and AMS outdoors.

The campaign and media plan has been developed by the Agora magazines marketing department.

* "Avanti" - readership in 2009 - 1.853 million people (source: PBC, indicator CCS, Ja-Dec 2009, in the target group: all); average sales of the magazine over the period: January-November 2009 amounted to 170.1 thousand copies (source: ZDKP, total paid circulation).