For many years businesses of Agora Group have engaged in auctions, collections, communications and promotion of Wielka Orkiestra Świątecznej Pomocy (WOŚP – Great Orchestra of Christmas Charity).

Agora Group collected 22,327.24 zł in 2017 WOŚP campaign. The 25th finale was held on 9 January 2017 and the organization collected funds for paediatrics wards of Polish hospitals and for providing high quality medical care to seniors.

Gazeta Wyborcza was one of the media patrons of the 25th finale and conducted the campaign’s advertising. In some local sections of Gazeta Wyborcza and in two Rzeszów Helios cinemas employees and visitors were encouraged to put donations in WOŚP collection boxes from December until the finale day. Such collections took place in Łódź, Olsztyn, Płock, Rzeszów, Toruń, Gdańsk, Warsaw and Wrocław.  On 15 January 2017, at 20:00, local commissions counted the donations that added up to 3991.24 zł.

Radio TOK FM held three auctions for WOŚP. Branded mugs with signatures of TOK FM’s journalists were sold for 4179 zł. 1525 zł was the winning bid in the auction for a miniature Radio TOK FM prize while the opportunity to write, with the help of the radio’s editors, and read the winner’s own news bulletin on air was auctioned for 7400 zł. The listeners donated 13,644 zł in total.

Gazeta.pl conducted six auctions, collecting 4692 zł in total. Among the auctioned items were a football and poster signed by footballer Grzegorz Krychowiak (1570 zł), a place in the workshop of Haps programme (202.50 zł), a tour of Warsaw headquarters of Agora (1114.50 zł), a personal training session with MyFitness.pl (270 zł), advertising on Gazeta.pl (1025 zł) and a fieldwork ridealong with Tomasz Golonko, a reporter of Gazeta.pl (510 zł).

Radio Złote Przeboje organized a Facebook campaign that raised 1000 zł through collecting likes, and Jarek Budnik, one of the station’s host joined a winter swimming club for the cause.

Helios cinemas also joined the campaign. Most offered annual passes or single-admission tickets for auctioning, posters signed by stars, film gadgets as well as special prizes such as a vintage Helios TV set (in Siedlce). In some cinemas donations were collected by WOŚP volunteers (Poznań, Tczewo and others) and in some locations Helios cinemas hosted local WOŚP campaign headquarters on the Sunday of the finale (e.g. in Konin).