June 4, 2018 / 14:34
Today - Monday, 4 June, the nationwide image campaign of the Sport.pl brand began, promoting the service and the most popular Polish sports application Sport.pl LIVE. The ambassador of the brand Kamil Grosicki promotes Sport.pl before the Football World Cup in advertisements on TV, Internet, press, radio, cinema and outdoor advertising media.
Advertising campaign under the slogan “Sport.pl is your live” emphasizes the leading position of Sport.pl - in social media and among mobile applications, as well as promotes live coverage and journalistic materials that will be created in connection with the upcoming event.
The campaign features the ambassador of Sport.pl, a player of the Hull City club and the Polish national team - Kamil Grosicki.
– Our users love Kamil Grosicki. He is not only a great and brave player, but also a colourful figure who remained himself despite the great success, an idol close to the fans. Kamil is ultra fast and we also focus on speed in providing news and results as well as in our unrivalled live relations - says Marlena Jezierska, Business Director at Sport.pl.
The spot can be viewed on the website: http://www.sport.pl/mundial/10,154361,23488253,kamil-grosicki-w-kampanii-sport-pl-to-jest-twoj-live.html
Its concept was prepared in cooperation with Montevideo and Delapost studios, the photos were shot in Wrocław.
In “making of” you can see how the advertising spot with the participation of the football player was created: http://www.sport.pl/mundial/10,154361,23488262,kamil-grosicki-w-kampanii-sport-pl-tak-powstawal-nasz-spot.html
The campaign “Sport.pl is your live” is multimedial - it will be shown on television (Polsat, sports package), on the Internet (activities on external websites, social media), on the radio (Radio TOK FM, Radio Złote Przeboje, Radio Pogoda, Rock Radio, RMF FM), on outdoor advertising panels (AMS, Screen Network), in the press (“Gazeta Wyborcza” and its supplements, “Logo”, “Playboy”, “CKM”, “Men's Health”), as well as in cinemas of the nationwide Helios chain and as part of additional non-standard activities. Media were planned by Blue 449.
The Sport.pl campaign will continue until the end of June.
Go back