November 8, 2017 / 17:11
The largest Polish fitness website - MyFitness.pl - is a leader in the category of “Diets, weight loss, fitness”, according to the latest edition of the Gemius/PBI survey. In October this year MyFitness.pl was visited by as many as 1.1 million users, who made over 5.6 million page views there.
For many years, Gazeta.pl group has been consistently expanding its portfolio of content concerning healthy, sporty lifestyle. It includes, among others, the PolskaBiega.pl for runners and MyFitness.pl website, where you can find articles on healthy lifestyle as well as training plans, recipes for healthy meals and celebrities’ tips and tricks. The website also develops a content-to-commerce solution, which allows you to go directly from the website to the online shops offering the product described.
– MyFitness.pl is a relatively new project, which started in December last year, that is why we are all the more pleased with our leading position. This is due to the work of the whole team, which is always up to date when presenting the latest trends, and has a modern social media approach and actively cooperates with female influencers - says Marlena Jezierska, Director for Business Development and Marketing at Sport.pl.
MyFitness.com team presents trends in healthy lifestyle, creates video materials and tests the latest fitness solutions. The brand's ambassadors are popular female influencers: stylist Zofia Ślotała, model and presenter Natalia Jakuła, trainers Patrycja Stacher and Katarzyna Oleśkiewicz, bloggers Sylwia Nowak and Paulina Kuczyńska, and editors and martial arts fighters Agnieszka Matracka and Karolina Brzuszczyńska.
MyFitness.pl builds a leading position in its category also through popular profiles in social media. MyFitness.pl Facebook website has been liked by over 330 thousand people, the Instagram profile has almost 22 thousand followers, and the channel on YouTube platform - over 42 thousand subscribers.
In September and October, MyFitness.pl promotional campaign was conducted with the participation of the ambassadors of the website, which included outdoor advertising media (AMS), the Internet (e.g. websites of Gazeta.pl group, Facebook), the press (magazines published by Agora), television (Stopklatka) and advertising in the cinemas of Helios network. The Sport.pl marketing team was responsible for promotional activities.
Go back