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WYNIKI FINANSOWE GRUPY AGORA W 3. KWARTALE 2023 R.

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WYNIKI FINANSOWE GRUPY AGORA W 3. KWARTALE 2023 R.

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    Company data

    AGORA S.A.
    Czerska 8/10 Street
    00-732 Warszawa

    AGO -0,7%
    mWIG40 -1,94%
    WIG-MEDIA 0,43%

    Regon: 11559486
    Numer KRS: 59944
    NIP: 526-030-56-44

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    November 6, 2017 / 14:49

    Yieldbird is optimizing the programmatic advertising of Brainly

    Yieldbird is optimizing the programmatic advertising of Brainly
    Yieldbird has partnered with Brainly, one of the world's largest educational startups, which offers a unique platform for sharing knowledge among students, available in 35 languages. The Yieldbird team is responsible for the comprehensive support of the company's activities in programmatic advertising.

    Brainly is an educational social networking site that enables the exchange of knowledge and mutual student support. The platform is available in more than a dozen languages and works in 35 countries around the world (i.a. in Poland, USA, France, Russia, Turkey and Central and South America). Brainly’s websties have over 80 million unique users every month.

    In July 2017 Yieldbird began optimizing Brainly's advertising space in two regional versions - Brazilian and Filipino. At the moment the cooperation between Yieldbird and Brainly is comprehensive and covers all language versions of Brainly’s websites. The Yieldbird team advises on the development of the programmatic strategy and is responsible for the comprehensive support of Brainly’s programmatic activities, including optimizing the performance of operations, as well as ad ops outsourcing and tech support.

    "We are an educational startup, so first of all we value the opportunity to gain knowledge - and this Yieldbird’s experts are certainly not lacking. Thanks to them we have access to the most up-to-date know-how in campaign optimization, which has already allowed us to significantly improve the monetization of our ad space," says Przemyslaw Oborski, Business Development and Partnerships Manager at Brainly.

    Yieldbird is one of the leaders in the ad tech industry in Poland. Its team of experts manages advertising space and optimizes revenue from programmatic advertising. They support publishers through advanced tools and strategies of optimization, dedicated sales teams, strategic partnerships, consulting services, and dedicated software development for media companies. Yieldbird is consistently increasing the scale of its international activities - it currently works for 250 publishers in over 30 countries in Asia, Latin America and Europe.
    In April 2017, Yieldbird was the only Polish company nominated for the Best Ad Ops Team in The Drum Digital Trading Awards. Judges appreciated an ad ops and yield management project for MailOnline, the digital branch of “Daily Mail” (dailymail.co.uk) and the world’s largest English-language newspaper website. 
    Yieldbird’s main stakeholder is Agora S.A.

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