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    AGORA S.A.
    Czerska 8/10 Street
    00-732 Warszawa

    AGO -0,7%
    mWIG40 -1,94%
    WIG-MEDIA 0,43%

    Regon: 11559486
    Numer KRS: 59944
    NIP: 526-030-56-44

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    August 3, 2017 / 16:23

    Yieldbird is optimizing the programmatic advertising of Celltick

    Yieldbird is optimizing the programmatic advertising of Celltick
    Yieldbird has become a leading programmatic partner of Celltick, a global mobile marketing firm specializing in mobile engagement and discovery. Celltick is the creator of customized solutions for mobile operators, including apps such as Start - a start screen for Android and the Magazine - content-as-a-service for operators, OEMs, and app developers. The Yieldbird team is responsible for the comprehensive support of the company's activities in programmatic advertising for these products.

    At the end of June 2017, Yieldbird was chosen to optimize advertising inventory for Start – a start screen for Android and the Magazine – an app which is pre-installed by many mobile operators, including T-Mobile in Poland. The Yieldbird team is in charge of Celltick’s programmatic advertising operations such as open market operations optimization, programmatic deal management, adops outsourcing, and tech support.

    "With the help from Yieldbird’s dedicated team, we have been able to significantly improve the monetization of our advertising space, which has also translated into a significant increase in revenues from programmatic advertising in just 3 months," said Keren Klein, Chief Revenue Officer at Celltick.

    Celltick’s programmatic advertising activities managed by Yieldbird are concentrated on the global market, being particularly active in Latin America.

    Yieldbird is a subsidiary company of the Agora Group. It manages advertising space and optimizes revenue for programmatic advertising. Its main focus is to help online publishers in increasing revenue from advertising space through the programmatic model. Yieldbird builds business strategies that combine direct sales with programmatic selling, as well as choosing appropriate technology and building dedicated optimization teams.

    Yieldbird is consistently  increasing the scale of its international activities - it currently works for 250 publishers in over 30 countries in Asia, Latin America and Europe.

    In April 2017, Yieldbird was the only Polish company nominated for the Best Ad Ops Team in The Drum Digital Trading Awards. Judges appreciated an ad ops and yield management project for MailOnline, the digital branch of “Daily Mail” (dailymail.co.uk) and the world’s largest English-language newspaper website. Yieldbird has been optimizing MailOnline’s advertising inventory across 17 markets in Central and Eastern Europe, as well as 13 markets in Latin America.

    Yieldbird’s main stakeholder is Agora S.A.

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