Komunikat prasowy
"Wysokie Obcasy Extra" ("High Heels Extra") will be published as a monthly for the first time on Thursday, 13th of February. A new image campaign called "Wysokie Obcasy Extra - miesięcznik do czytania" ("High Heels Extra - a monthly to be read") will also be launched. The ads will be presented in the television, the cinema, the press, and the Internet as well as on billboards.
Since its first edition, "Wysokie Obcasy Extra" has been very popular among readers and advertisers which is the result of good sales and reading results. At the same time, the magazine is an attractive offer in the segment of luxury magazines for wome, and we emphasize that in the new advertising campaign. We have found our piece of the advertising and readership market, and that is the reason why we have decided to publish "Wysokie Obcasy Extra" as a monthly - says the editor, Agnieszka Rożewska.
The first image campaign of "Wysokie Obcasy Extra" covers Polish TV stations (TVN, TVP, Polsat, thematic channels), Helios cinemas, the press (Polityka, "Gazeta Wyborcza" and its extras, "Metro"), websites (services of Gazeta.pl) as well as AMS billboards. The ads show attractive women, who look at the world through "Wysokie Obcasy Extra" glasses (by means of a clever manipulation of the campaign's slogan). The creations have been prepared by Bardzo Agency, and the media have been bought by Starlink Media House.
New edition of "Wysokie Obcasy Extra" will be available in paper form in Empik and in press sale points, and in digital form - on Publio.pl, App Store, Amazon Apps and Google Play.
On the occassion of "Wysokie Obcasy Extra" changing into a monthly, its digital edition readers can watch films for free at Kinoplex.pl. After purchasing the magazine in digital version, every reader will get access to a free monthly subscription of films and TV series on VOD Kinoplex.pl.
The March edition of "Wysokie Obcasy Extra" contains an interview with Karolina Korwin-Piotrowska who reveals why Polish celebrities hate her and who, she thinks, is a real star. Maja Ostaszewska tells how she was raised and why she does not need to be extraordinary anymore. Elisabeth von Kustler tells about her moving from a one-room apartment in Berlin to a palace in Łomnica, Poland, as well as her opinion about Poland, whereas Grażyna Plebanek shares her remarks on the research of smile conducted all over the world. The magazine will also present an article on assertiveness, Valentine's Day recipes and the ranking of the sexiest date cars.