Press release
CD Projekt, Agora and CDP.pl announced initiation of collaboration in distribution of the game "The Witcher 3: Wild Hunt" in Poland. Due to the gifted artists from studio CD Projekt RED and media and advertising strength of Agora it will be possible to create a unique advertising campaign reaching large target group. CDP.pl will be responsible for distribution of the game in Poland, also in the digital version.
Agora became a Polish co-producer of the game from the "Witcher" series for the second time. Taking advantage of common experience and joined advertising budgets both companies - CD Projekt and Agora - intend to prepare an advertising campaign setting standards in Polish video game sector.
Renewed co-operation with the studio CD Projekt lets us continue our strategy of supporting the best Polish cultural and entertainment productions. The first materials related to the game, which I could already see, allow me to state that "Witcher 3" will be a truly unique event not only in the game universe - said Robert Kijak, Special Projects Division Director in Agora.
We are extremely glad that we can cooperate with Agora again. During the work on "Witcher 2" it was exemplar and translated into material benefits ensuring the game success in Poland. "The Witcher 3" is incomparably larger project and with such partner as Agora we can be sure that advertising campaign promoting the game will be executed in the proper scale - said Adam Kicinski,CEO of CD Projekt S.A.
"The Witcher 3"even before its release wins or is highly ranked in the competitions for the most eagerly anticipated game of 2014 (Golden Joystick, VGX, IGN).
The CD Projekt RED Studio, a subsidiary of listed on WSE CD Projekt, is the producer of the game. "The Witcher 3" will be released in 2014 simultaneously for the PC, Xbox One and PlayStation 4. So far over 6 million copies of The Witcher games have been sold worldwide.