TOK FM

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Radio TOK FM - "The first news talk radio station" is a station in "news and talk format", quality "spoken" radio - talking constitutes about 90% of the radio content. It is available in 19 Polish cities - Elblag, Gdansk, Gdynia, Gorzow Wielkopolski, Katowice, Kielce, Krakow, Lodz, Lublin, Opole, Poznan, Plock, Radom, Szczecin, Torun, Warsaw and Wroclaw.

Every 20 minutes radio offers news program and commentaries and programs dedicated to selected topics hosting variety of well-known and respected Polish journalists and market specialists on economics, politics, culture or social science; inter alia: Jacek Zakowski, Joanna Solska, Daniel Passent, Dominika Wielowieyska, Tomasz Sekielski, Anda Rottenberg, Piotr Najsztub, Jan Wrobel, Tomasz Raczek. The radio station raises many interesting and controversial subjects and its informative character is stressed by its positioning motto - "Listen to TOK FM, to understand". The music, which constitutes only the background for the spoken word, is represented mainly by mainstream jazz, funky, soul and folk.

TOK FM targets listeners interested in reliable and comprehensive information about Polish and foreign affairs and deepening this knowledge by high quality journalism. The listeners of the station live mainly in large cities, are educated, actively participate in political, economical and cultural life, are affluent. They occupy managerial positions, are owners of the companies, representatives of free professions, the intellectuals - the leaders of opinion.

The station has been operating on the Polish market since 1998 and in 2003 adopted new formula - as the first information radio station. Each year Radio TOK FM improves its financial results and audience share. It also achieves high positions in citation rankings and as a recognizable brand.

In January 2010, Agora launched news portal Tokfm.pl replacing previous webpage of radio TOK FM and opened a new stage of TOK FM brand presence online. Portal Tokfm.pl offers mainly its own news materials on politics, business, sports, culture and entertainment as well as the selection of the most interesting news from other media. The content prepared by journalists from the multimedia newsroom run jointly by radio TOK FM and portal Gazeta.pl comprises hot news, authorial materials and audio and video coverage.

tok.fm