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June 19, 2013 / 15:57

Coverage on the offensive - "Duzy Format" (Large Format) it is more interesting than you think

Press release

New edition of Thursday magazine prepared by reporters of "Gazeta Wyborcza" proposes more reports in the magazine form, larger format and volume. The new version of the magazine shall be released on June 20th 2013 together with "Gazeta Wyborcza" and with the dedicated edition for iPad.

The new version of the magazine is prepared by strengthened team of reporters with the such authors as inter alia: Mariusz Szczygiel, Krzysztof Varga, Jacek Hugo-Bader, Lidia Ostalowska, Ewa Winnicka from "Polityka", who will present every day picture of the Pole at work, Malgorzata Kolinska-Dabrowska writing classic intervention reports and Michal Matys with a cycle of economic reports entitled "Przychodzi Matys do milionera". Young reporters from the local branches of "Gazeta Wyborcza", the graduates of Polska Szkola Reportazu as well as young generation writers shall contribute content to the new edition of "Duzy Format".

- The coverage show the life in a close-up. Everything makes sense. This is the privilege of the lens which distinguishes coverage from other genres of journalism and lets it exist and compete with modern and fast media - says Wlodzimierz Nowak, the reporter, and head of "Duzy Format". - The coverage gives the reader a reprieve, space and time. It does not avoid tangled everyday life, it enters the everyday life deeper and in a more inquisitive way in order to get out of it the things that are worth to experience and understand.

In each edition of "Duzy Format" the readers will find around 20 articles from Polish and foreign writers, spectacular photo coverage, a comic "Polska Mistrzem Polski", crossword, and a column dedicated to the best Polish documentary films. The magazine has new modern, dynamic lay-out prepared by Magdalena Mamajek-Mich, deputy artistic director in "Gazeta Wyborcza"

Also, on June 20th, 2013, the book "Made in Poland" anthology of reporters writing for "Duzy Format" shall be released. The book presents reports, inter alia, by: Mariusz Szczygieł, Wojciech Tochman, Włodzimierz Nowak, Wlodzimierz Kalicki and Wojciech Jagielski published in the magazine in the years 1994-2013.

The development of "Duzy Format" - the only Polish coverage/report magazine - is a consecutive step in promoting this type of journalism in "Gazeta Wyborcza". The daily, similarly to "New York Times" and "The Guardian" focuses on classical reports. "Gazeta Wyborcza" as the first daily in Poland introduced to the market minibooks - short texts, reports and interviews by the best Polish journalists available in online bookstore Publio.pl.

"Duzy Format" is available also for iPad users.

Advertising campaign is carried out in TV (TVP, TVN, Polsat, thematic TV stations), radio (National Radio, Radio TOK FM), online (Gazeta.pl websites, YouTube.pl), cinemas 9Helios, Cinema City), AMS outdoor panels and in "Gazeta Wyborcza" and "Metro". The campaign was prepared by the agency Bardzo, the media purchase was done by media house Starlink.

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Coverage on the offensive - "Duzy Format" (Large Format) it is more interesting than you think

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