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December 5, 2011 / 15:50

Ad sales divisions of "Gazeta Wyborcza", "Metro" and AMS again amongst the best according to "Media&Marketing Polska"

Press release

Ad sales teams of "Gazeta Wyborcza" and "Metro" received distinctions and were again chosen the best ad sales departments of dailies in an annual ranking prepared by "Media&Marketing Polska". Ad sales departments of Agora's dailies received top evaluations in four out of six evaluated categories and were described in the report as model as sales departments.

Despite the fact that in the survey respondents evaluated joint ad sales teams of "Gazeta Wyborcza" and "Metro", formally these are separate structures, though tightly cooperating with one another. This is a huge success of Agora - to preserve high quality advertising sales with expanded sales departments. (.) Both newspapers are open to different, sometimes non-standard advertising possibilities - can be read in the "Advertising Bureaus" report published by "Media &Marketing Polska"*.

Second year in a row, the sales department of AMS was chosen the best one among the outdoor companies. AMS received higher evaluation than a year before, and in selected categories the company received the highest notes for interesting solutions and pricing transparency.

The ad sales team of Agora's magazines was ranked 2nd in the magazines category, whereas Agora's radio sales team was placed among top three radio sales teams. Agora's magazine ad sales team and radio sales team received the highest evaluation ever in this report.

The sales team of Gazeta.pl received highest evaluation for the ability to provide advice to its clients and offer interesting solutions.

"Advertising Bureaus", the annual report published by "Media&Marketing Polska", is based on evaluations carried out by media planners and advertising agencies experts responsible for cooperation with media. Ad sales teams are evaluated in selected categories, inter alia, such as efficiency in responding to clients' needs, flexibility in approach to clients' expectations, transparency of pricing policy. The survey was executed according to CATI method in the period of September 17th - October 31st, 2011 by Millward Brown SMG/KRC.

* "Media&Marketing Polska", thematic edition "Advertising Bureaus:, November 2011, page 7.

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Ad sales divisions of "Gazeta Wyborcza", "Metro" and AMS again amongst the best according to "Media&Marketing Polska"

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