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July 22, 2014 / 13:56

Agora invests in an innovative project Hash.fm

Komunikat prasowy

Agora SA has become the minor shareholder in Social Hackers, a company whose team under the leadership of Konrad Traczyk created Hash.fm, an innovative tool to measure the effectiveness of online activities of bloggers, youtubers and other internet personalities.

On July 18th, 2014 Agora and Social Hackers signed an investment agreement on the basis of which Agora acquired 49.45% of new shares in the Social Hackers company. The agreement gives Agora option to acquire the majority stake in Social Hackers.

"This transaction is compliant with our development plan which includes investing in new internet projects at the early stage of development, acting on fast growing markets. The project presented by Social Hackers' team is an interesting answer to the changes happening in the media world in which opinion leaders in internet start to compete for advertising budgets with large publishers", says Paweł Wujec, director of Agora's Internet segment.

"Hash.fm's main objective is to find the right place for Internet opinion leaders in the online advertising world. The first stage of this plan is to provide reliable data about this segment of advertising market as well as about individual authors. There are thousands of internet personalities in Poland who may influence and involve their loyal fans in a more intensive way than other media do. Agora is an ideal business partner for us since it has years of experience and a long-term approach to investing. What we also have in common is the view on the development of this segment of internet advertising as well as on how this enterprise should be run", says Konrad Traczyk, the creator of Social Hackers.

Konrad Traczyk has been involved in online advertising and social media for years now. His experience includes working for One-2-One SA (as the head of content department) as well as working for EURO RSCG Poland (as the head of social media department). In 2011, Traczyk founded Social Hackers company in which the Hash.fm project was created. After purchasing shares by Agora, Konrad Traczyk will remain the CEO of Social Hackers.

Hash.fm is yet another project which will allow Agora to offer advertisers a wide range of advertising solutions in social media. Agora's sales teams provide clients with marketing solutions on YouTube channels, blogs and forums.

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Agora invests in an innovative project Hash.fm

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