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Gazeta Wyborcza
"Gazeta Wyborcza" was founded in 1989 by a group of journalists and activists of the underground democratic opposition press as the platform for the first democratic parliamentary elections. From the onset, the newspaper's Editor-in-Chief has been Adam Michnik, an intellectual and prominent member of democratic opposition in the 60-80's.
The first issue of "Gazeta Wyborcza" had 8 pages and sold 150 thousand copies. Currently, "Gazeta's" paid circulation is about 370* thousand copies a day* and is read weekly by 4.3 mln people** in the whole country. Everyday an experienced editorial team consisting of journalists, editors and photographers works on "Gazeta's" next issue. Wyborcza.pl - the on line face of "Gazeta" - has its own editorial team integrated with the editorial office of "Gazeta" and is supported by its own video team.
"Gazeta's" unique formula of the national newspaper with regional pages appeals to both readers and advertisers. Each copy of "Gazeta" consists of at least three parts: the national section prepared by the Warsaw editorial office, the regional section prepared by one of 23 regional offices, and a national - local thematic supplement: on Mondays: "Gazeta Praca (Recruitment supplement), "Gazeta Sport" (Sports supplement) and Ludzie i Pieniadze (People and Money); on Tuesdays "Gazeta Komunikaty" (Announcements supplement); on Wednesdays "Gazeta Dom" (Real Estate supplement); on Thursdays "Duzy Format" (Large Format); on Fridays: "Gazeta co jest Grane" (What's up supplement) and "Gazeta Telewizyjna" (TV guide); and on Saturdays "Wysokie Obcasy" (High Heels - women's magazine) and "Turystyka" (Travel supplement).
Year after year, "Gazeta" continues to strengthen its position as an opinion maker and a valuable source of information for its readers. It is well respected both in Poland and abroad and its team of journalists, reporters and photographers wins prestigious Polish and international awards. "Gazeta" is known for its strong commitment to serving the public interest through social, educational and cultural campaigns. "Gazeta's" campaigns are highly valued not only by readers but also by trade institutions, for example, "mini Euro" competition for children organized on the occasion of European Football Championship and awarded by INMA (International Newsmedia Marketing Association INMA) in Newspaper Marketing Awards contest or "Let's save Rospuda" campaign awarded in World Young Reader Prize contest organized by WAN (World Association of Newspapers).
"Gazeta" is also an attractive partner for advertisers - it offers its clients possibility of non - standard campaigns or dual media offers - and an innovative medium as far as the promotion and content are concerned. Dual price offer, enabling the purchase of the newspaper with an addition or without it, is the original idea of "Gazeta's" Promotion Department team, awarded by, inter alia, the jury of Media Trendy competition, whereas the editorial series focusing on the most important social and political subjects are highly valued by our readers.
In August 2008 new service - Wyborcza.pl was launched - the online face of "Gazeta Wyborcza”, enriching the paper edition with speed, interaction and multimedia character of Internet. The readers get access to the information published every day in paper version of "Gazeta”, supplemented by updated commentaries, opinions and blogs written by "Gazeta's” journalists and video materials created in the Agora's modern TV studio.
"If there were no Gazeta, there would be no credible source of information, no place to expose corruption, scandals or other sins of the fragile Polish democracy. Women would not know in which maternity ward they could expect a nightmare and in which they will savor the wondrous experience of childbirth..." - wrote one of "Gazeta Wyborcza's" reader.
*source: ZKDP (Circulation Audit Office), paid circulation, Jan-Dec 2009
**source: Polskie Badania Czytelnictwa (readership), execution MillwardBrown SMG/KRC, Jan-Dec 2009, N=48 848,CCS indicator (weekly readership)
The first issue of "Gazeta Wyborcza" had 8 pages and sold 150 thousand copies. Currently, "Gazeta's" paid circulation is about 370* thousand copies a day* and is read weekly by 4.3 mln people** in the whole country. Everyday an experienced editorial team consisting of journalists, editors and photographers works on "Gazeta's" next issue. Wyborcza.pl - the on line face of "Gazeta" - has its own editorial team integrated with the editorial office of "Gazeta" and is supported by its own video team.
"Gazeta's" unique formula of the national newspaper with regional pages appeals to both readers and advertisers. Each copy of "Gazeta" consists of at least three parts: the national section prepared by the Warsaw editorial office, the regional section prepared by one of 23 regional offices, and a national - local thematic supplement: on Mondays: "Gazeta Praca (Recruitment supplement), "Gazeta Sport" (Sports supplement) and Ludzie i Pieniadze (People and Money); on Tuesdays "Gazeta Komunikaty" (Announcements supplement); on Wednesdays "Gazeta Dom" (Real Estate supplement); on Thursdays "Duzy Format" (Large Format); on Fridays: "Gazeta co jest Grane" (What's up supplement) and "Gazeta Telewizyjna" (TV guide); and on Saturdays "Wysokie Obcasy" (High Heels - women's magazine) and "Turystyka" (Travel supplement).
Year after year, "Gazeta" continues to strengthen its position as an opinion maker and a valuable source of information for its readers. It is well respected both in Poland and abroad and its team of journalists, reporters and photographers wins prestigious Polish and international awards. "Gazeta" is known for its strong commitment to serving the public interest through social, educational and cultural campaigns. "Gazeta's" campaigns are highly valued not only by readers but also by trade institutions, for example, "mini Euro" competition for children organized on the occasion of European Football Championship and awarded by INMA (International Newsmedia Marketing Association INMA) in Newspaper Marketing Awards contest or "Let's save Rospuda" campaign awarded in World Young Reader Prize contest organized by WAN (World Association of Newspapers).
"Gazeta" is also an attractive partner for advertisers - it offers its clients possibility of non - standard campaigns or dual media offers - and an innovative medium as far as the promotion and content are concerned. Dual price offer, enabling the purchase of the newspaper with an addition or without it, is the original idea of "Gazeta's" Promotion Department team, awarded by, inter alia, the jury of Media Trendy competition, whereas the editorial series focusing on the most important social and political subjects are highly valued by our readers.
In August 2008 new service - Wyborcza.pl was launched - the online face of "Gazeta Wyborcza”, enriching the paper edition with speed, interaction and multimedia character of Internet. The readers get access to the information published every day in paper version of "Gazeta”, supplemented by updated commentaries, opinions and blogs written by "Gazeta's” journalists and video materials created in the Agora's modern TV studio.
"If there were no Gazeta, there would be no credible source of information, no place to expose corruption, scandals or other sins of the fragile Polish democracy. Women would not know in which maternity ward they could expect a nightmare and in which they will savor the wondrous experience of childbirth..." - wrote one of "Gazeta Wyborcza's" reader.
*source: ZKDP (Circulation Audit Office), paid circulation, Jan-Dec 2009
**source: Polskie Badania Czytelnictwa (readership), execution MillwardBrown SMG/KRC, Jan-Dec 2009, N=48 848,CCS indicator (weekly readership)
