English versionWersja polska
About us
Agora and "Gazeta Wyborcza" (Election Gazette) were created on the eve of the parliamentary elections in 1989. "Gazeta" became the first independent newspaper in Poland, while Agora grew into one of the largest and most renowned media companies in Poland. Since 1999 Agora's shares have been listed on the Warsaw Stock Exchange.
Agora's media offer include newspapers out-of-home advertising, network of cinemas, various online and radio activities, magazines and selling collections of books and books with CDs and DVDs.
Agora's flagship business is "Gazeta Wyborcza" - Poland's largest quality daily, which has 4.3 million readers (1) and sells 335 thousand copies every day (2). "Gazeta's" unique formula, which combines a national newspaper with regional pages and thematic supplements, ensures a wide array of topics, quality of information as well as wide reach and extensive advertising possibilities, including dual media offers and non - standard advertising formats. In 2010 "Gazeta's" advertising sales reached PLN 306 million, while its share in the newspaper advertising market was 38% (3).
Agora also publishes free newspaper "Metro", the third most read nationwide daily in Poland (4). Currently, "Metro" is distributed in 399 thousand copies (5) in 18 Polish cities. It is the only free nationwide daily in the Polish newspaper market (6).
Agora is also present in the outdoor advertising by its subsidiary company AMS - one of the leading players in out - of - home advertising. AMS offers a broad array of premium panels, such as backlights, citylights on public transportation shelters, city-scrolls and classic billboards, transit advertising on buses and large format wall-mounted panels on buildings as well as CitiINFOTv panels installed in Warsaw metro cars. In 2010 advertising sales of AMS reached PLN 164 million and its share in the outdoor advertising stood at 26,5% (7).
Agora owns a majority stake in the company Helios S.A. the third largest cinema operator in Poland. Helios was established in 1993 and due to its dynamic development of its operations by both organic growth and successful acquisitions (including acquisition of the network of 5 multiplex cinemas under Kinoplex brand in 2007) it created the network consisting of 26 cinemas around Poland including 24 multiplexes and two traditional cinemas. In total Helios cinemas offer 140 screens and over 31 thousand seats (8).
Dynamic growth is recorded by the Company's Internet activity. Currently, Agora owns over several dozens of thematic, classified, entertainment and social services belonging to Gazeta.pl group and are ranked among top players in their categories, inter alia, Gazeta.pl, Wyborcza.pl, Blox.pl and Sport.pl or vortals and classified services GazetaPraca.pl andGazetaDom.pl. Agora initiates also innovative multimedia services connected for example with Internet film series and popularizes content from its Internet services by means of mobile technology - mobile phones, smartphones and tablets. Rich advertising offer comprises classified services, non - standard ways of reaching Internet users and tailored services of online advertising agencies i.a. Glossy Media, Search Lab, AdPlayer, PayPer and HandyNet. At the end of 2010, total reach of Internet services composing Gazeta.pl Group amounted to 62.9% whereas number of users to 11.5 million users (9) allowing Gazeta.pl Group to become the third portal in Poland.
Radio operations of Agora encompass a group of local radio stations operating under two brands: Golden Hits and Roxy FM, a super - regional, opinion-making news station TOK FM and an Internet radio platform Tuba with the service Tuba.fm which was the first one in Poland to offer its users the possibility to create and share their own radio channels.
Publishing activities of Agora comprise 14 color magazines offering a broad range of topics, from shopping and interior design to culinary, parenting and lifestyle issues. Combined paid circulation of Agora's monthlies in 2010 was 11 million copies (10).
The power of Agora's media brands, especially of "Gazeta Wyborcza", determined the success of book collections as well as movie and music series. Currently, apart from the standard activity such as publishing and distribution of book series, the Company operates in new fields such as co - production and distribution of large-screen movies (for example 'Testimony' with its world premiere in Vatican) as well as co - production of cultural events with world celebrities (Woody Allen's concert in Warsaw). In 2010 sales revenues of Special Projects (including book collections) amounted to PLN 59 million (11).
The Group's main objectives in 2011:
• further exploitation of possibilities offered by the Internet to develop new forms and scope of activities in the so - called traditional media segments;
• cost control enabling further development of existing businesses and launching new projects;
• using internal synergies to take advantage of the Group's multimedia resources and competencies, especially in the field of content distribution and monetization;
• further development of current multimedia competence centers within the Group;
• increasing the scale of the Group's operations, inter alia, through further acquisitions strengthening the Group's position and/or diversifying the sources of the Group's revenues.
(1) Polskie Badania Czytelnictwa, MillwardBrown SMG/KRC, CCS index (weekly readership), Jan-Dec 2010, N=48 445;
(2) ZKDP, average daily copy sales, Jan-Dec 2010;
(3) Consolidated financial statements according to IFRS, 4Q 2010; ad market share: Agora, estimated data corrected for average discount rate based on the monitoring of Agora and Kantar Media, the data include paid-for and free dailies;
(4) Polskie Badania Czytelnictwa, MillwardBrown SMG/KRC, CPW index (daily readership), Jan-Dec 2010, N=48 445;
(5) ZKDP, copies distributed, Jan-Dec 2010;
(6) Distributed every day (Monday through Friday);
(7) Consolidated financial statements according to IFRS, 4Q 2010, ad market share - IGRZ;
(8) as of December 31, 2010,
(9) Megapanel PBI/Gemius, December 2010, Gazeta.pl group: reach and real users;
(10) ZKDP, copy sales, Jan-Dec 2010;
(11) Consolidated financial statements according to IFRS 4Q 20010.
Agora's media offer include newspapers out-of-home advertising, network of cinemas, various online and radio activities, magazines and selling collections of books and books with CDs and DVDs.
Agora's flagship business is "Gazeta Wyborcza" - Poland's largest quality daily, which has 4.3 million readers (1) and sells 335 thousand copies every day (2). "Gazeta's" unique formula, which combines a national newspaper with regional pages and thematic supplements, ensures a wide array of topics, quality of information as well as wide reach and extensive advertising possibilities, including dual media offers and non - standard advertising formats. In 2010 "Gazeta's" advertising sales reached PLN 306 million, while its share in the newspaper advertising market was 38% (3).
Agora also publishes free newspaper "Metro", the third most read nationwide daily in Poland (4). Currently, "Metro" is distributed in 399 thousand copies (5) in 18 Polish cities. It is the only free nationwide daily in the Polish newspaper market (6).
Agora is also present in the outdoor advertising by its subsidiary company AMS - one of the leading players in out - of - home advertising. AMS offers a broad array of premium panels, such as backlights, citylights on public transportation shelters, city-scrolls and classic billboards, transit advertising on buses and large format wall-mounted panels on buildings as well as CitiINFOTv panels installed in Warsaw metro cars. In 2010 advertising sales of AMS reached PLN 164 million and its share in the outdoor advertising stood at 26,5% (7).
Agora owns a majority stake in the company Helios S.A. the third largest cinema operator in Poland. Helios was established in 1993 and due to its dynamic development of its operations by both organic growth and successful acquisitions (including acquisition of the network of 5 multiplex cinemas under Kinoplex brand in 2007) it created the network consisting of 26 cinemas around Poland including 24 multiplexes and two traditional cinemas. In total Helios cinemas offer 140 screens and over 31 thousand seats (8).
Dynamic growth is recorded by the Company's Internet activity. Currently, Agora owns over several dozens of thematic, classified, entertainment and social services belonging to Gazeta.pl group and are ranked among top players in their categories, inter alia, Gazeta.pl, Wyborcza.pl, Blox.pl and Sport.pl or vortals and classified services GazetaPraca.pl andGazetaDom.pl. Agora initiates also innovative multimedia services connected for example with Internet film series and popularizes content from its Internet services by means of mobile technology - mobile phones, smartphones and tablets. Rich advertising offer comprises classified services, non - standard ways of reaching Internet users and tailored services of online advertising agencies i.a. Glossy Media, Search Lab, AdPlayer, PayPer and HandyNet. At the end of 2010, total reach of Internet services composing Gazeta.pl Group amounted to 62.9% whereas number of users to 11.5 million users (9) allowing Gazeta.pl Group to become the third portal in Poland.
Radio operations of Agora encompass a group of local radio stations operating under two brands: Golden Hits and Roxy FM, a super - regional, opinion-making news station TOK FM and an Internet radio platform Tuba with the service Tuba.fm which was the first one in Poland to offer its users the possibility to create and share their own radio channels.
Publishing activities of Agora comprise 14 color magazines offering a broad range of topics, from shopping and interior design to culinary, parenting and lifestyle issues. Combined paid circulation of Agora's monthlies in 2010 was 11 million copies (10).
The power of Agora's media brands, especially of "Gazeta Wyborcza", determined the success of book collections as well as movie and music series. Currently, apart from the standard activity such as publishing and distribution of book series, the Company operates in new fields such as co - production and distribution of large-screen movies (for example 'Testimony' with its world premiere in Vatican) as well as co - production of cultural events with world celebrities (Woody Allen's concert in Warsaw). In 2010 sales revenues of Special Projects (including book collections) amounted to PLN 59 million (11).
The Group's main objectives in 2011:
• further exploitation of possibilities offered by the Internet to develop new forms and scope of activities in the so - called traditional media segments;
• cost control enabling further development of existing businesses and launching new projects;
• using internal synergies to take advantage of the Group's multimedia resources and competencies, especially in the field of content distribution and monetization;
• further development of current multimedia competence centers within the Group;
• increasing the scale of the Group's operations, inter alia, through further acquisitions strengthening the Group's position and/or diversifying the sources of the Group's revenues.
(1) Polskie Badania Czytelnictwa, MillwardBrown SMG/KRC, CCS index (weekly readership), Jan-Dec 2010, N=48 445;
(2) ZKDP, average daily copy sales, Jan-Dec 2010;
(3) Consolidated financial statements according to IFRS, 4Q 2010; ad market share: Agora, estimated data corrected for average discount rate based on the monitoring of Agora and Kantar Media, the data include paid-for and free dailies;
(4) Polskie Badania Czytelnictwa, MillwardBrown SMG/KRC, CPW index (daily readership), Jan-Dec 2010, N=48 445;
(5) ZKDP, copies distributed, Jan-Dec 2010;
(6) Distributed every day (Monday through Friday);
(7) Consolidated financial statements according to IFRS, 4Q 2010, ad market share - IGRZ;
(8) as of December 31, 2010,
(9) Megapanel PBI/Gemius, December 2010, Gazeta.pl group: reach and real users;
(10) ZKDP, copy sales, Jan-Dec 2010;
(11) Consolidated financial statements according to IFRS 4Q 20010.
