English versionWersja polska
About us
Agora and "Gazeta Wyborcza" (Election Gazette) were created on the eve of the parliamentary elections in 1989. "Gazeta" became the first independent newspaper in Poland, while Agora grew into one of the largest and most renowned media companies in Central and Eastern Europe. Since 1999 Agora's shares have been listed on the Warsaw and London stock exchanges.
Agora's media offer include newspapers and magazines, out-of-home advertising, radio broadcasting, online activities and selling collections of books and books with CDs and DVDs.
Agora's flagship business is "Gazeta Wyborcza" - Poland's largest quality daily, which has 5 million readers (1) and sells 411 thousand copies every day (2). "Gazeta's" unique formula, which combines a national newspaper with regional pages and thematic supplements, ensures a wide array of topics, quality of information and extensive advertising offer. In 2008 "Gazeta's" advertising sales reached PLN 486 million (EUR 138 million) while its share in the newspaper advertising market was 41% (3).
Agora also publishes free newspaper "Metro", the third most read daily in Poland (4). Currently, "Metro" is distributed in 495 thousand copies (5) and is the only free daily in the Polish newspaper market (6).
The Company's 14 color magazines offer a broad range of topics, from interior design and home to culinary and lifestyle issues. Combined paid circulation of Agora's monthlies in 2008 was 14 million copies (7).
Agora's second source of revenues comes from AMS - the largest outdoor company in Poland. AMS offers classic billboards and premium panels, such as backlights, citylights on public transportation shelters, transit advertising on buses, large format wall-mounted panels on buildings and also CitiInfo panels installed in Warsaw metro cars. In 2008 advertising sales of AMS reached PLN 187 million (EUR 53 million) while its share in the outdoor advertising stood at 25% (8).
Dynamic growth is recorded by the Company's Internet activity. Agora's Internet services are among Polish top players. The aforementioned comprise inter alia: portals - Gazeta.pl , Sport.pl and Wyborcza.pl with Internet edition of "Gazeta Wyborcza"; vortals - GazetaPraca.pl and GazetaDom.pl ; classified services such as Domiporta. pl and belonging to Trader.com (Polska), thematic and social services as well as video platform . At the end of 2008 Agora had 89 Internet brands with total reach of 44.6% and with 7 mln users (9).
Radio operations of Agora encompass a group of local radio stations operating under two brands: Golden Hits and Roxy FM, an opinion-making news station TOK FM (10) and an Internet radio Tuba.fm with over 20 channels (mini thematic, authorial and video music ones)
The power of Agora's media brands, especially of "Gazeta Wyborcza", determined success of book collections as well as movie and music series. Currently, apart from the standard activity such as production and distribution of books, CDs, DVDs or audiobooks, the Company operates on new scopes such as co production and distribution of large-screen movies ('Testimony' with its world premiere in Vatican) as well as cultural events co production with world celebrities (Woody Allen concert in Warsaw). In 2008 sales revenues were on the level of PLN 63 mln (EUR 18 million) (11).
Agora operates also in Ukraine where it launched two subsidiaries Agora Ukraine and Agora Press. In 2008 Agora started first internet projects on the Ukrainian market inter alia: blog platform as well as game, recruitment and gossip portals. In terms of its Ukrainian activity Agora also opened there internet advertising agency AdBroker.
The Group's main objectives in 2010:
• cost control policy enabling adjustment of the Group's operations to volatile market conditions;
• development of existing businesses and strengthening the effect of internal synergies to take advantage of Group's multimedia resources and competencies;
• development and creation of new multimedia competence centers within the Group;
• ensuring wide distribution and monetization of content created within the Group;
• taking advantage of the market context to enrich the Group's portfolio of assets.
Long-term strategic goals and growth directions for the Company
(1) Polskie Badania Czytelnictwa, MillwardBrown SMG/KRC, CCS index (weekly readership), Jan-Dec 2008, N=47 749
(2) ZKDP, average daily copy sales, Jan-Dec 2008
(3) Consolidated financial statements according to IFRS, 2008; ad market share: Agora, estimated data corrected for average discount rate based on the monitoring of Agora and Expert Monitor, the data include paid-for and free dailies
(4) Polskie Badania Czytelnictwa, MillwardBrown SMG/KRC, CPW index (daily readership), Jan-Dec 2008, N=47 749 (5) ZKDP, copies distributed, Jan-Dec 2008
(6) Distributed every day (Monday thru Friday) (7) ZKDP, copy sales, Jan-Dec 2008
(8) Consolidated financial statements according to IFRS, 2008; ad market share - IGRZ
(9) Megapanel PBI/Gemius, December 2008, real users
(10) 4th place among the most frequently quoted radio stations according to Instytut Monitorowania Mediow (Institute of Media Monitoring), 2008
(11) Consolidated financial statements according to IFRS 2008
Agora's media offer include newspapers and magazines, out-of-home advertising, radio broadcasting, online activities and selling collections of books and books with CDs and DVDs.
Agora's flagship business is "Gazeta Wyborcza" - Poland's largest quality daily, which has 5 million readers (1) and sells 411 thousand copies every day (2). "Gazeta's" unique formula, which combines a national newspaper with regional pages and thematic supplements, ensures a wide array of topics, quality of information and extensive advertising offer. In 2008 "Gazeta's" advertising sales reached PLN 486 million (EUR 138 million) while its share in the newspaper advertising market was 41% (3).
Agora also publishes free newspaper "Metro", the third most read daily in Poland (4). Currently, "Metro" is distributed in 495 thousand copies (5) and is the only free daily in the Polish newspaper market (6).
The Company's 14 color magazines offer a broad range of topics, from interior design and home to culinary and lifestyle issues. Combined paid circulation of Agora's monthlies in 2008 was 14 million copies (7).
Agora's second source of revenues comes from AMS - the largest outdoor company in Poland. AMS offers classic billboards and premium panels, such as backlights, citylights on public transportation shelters, transit advertising on buses, large format wall-mounted panels on buildings and also CitiInfo panels installed in Warsaw metro cars. In 2008 advertising sales of AMS reached PLN 187 million (EUR 53 million) while its share in the outdoor advertising stood at 25% (8).
Dynamic growth is recorded by the Company's Internet activity. Agora's Internet services are among Polish top players. The aforementioned comprise inter alia: portals - Gazeta.pl , Sport.pl and Wyborcza.pl with Internet edition of "Gazeta Wyborcza"; vortals - GazetaPraca.pl and GazetaDom.pl ; classified services such as Domiporta. pl and belonging to Trader.com (Polska), thematic and social services as well as video platform . At the end of 2008 Agora had 89 Internet brands with total reach of 44.6% and with 7 mln users (9).
Radio operations of Agora encompass a group of local radio stations operating under two brands: Golden Hits and Roxy FM, an opinion-making news station TOK FM (10) and an Internet radio Tuba.fm with over 20 channels (mini thematic, authorial and video music ones)
The power of Agora's media brands, especially of "Gazeta Wyborcza", determined success of book collections as well as movie and music series. Currently, apart from the standard activity such as production and distribution of books, CDs, DVDs or audiobooks, the Company operates on new scopes such as co production and distribution of large-screen movies ('Testimony' with its world premiere in Vatican) as well as cultural events co production with world celebrities (Woody Allen concert in Warsaw). In 2008 sales revenues were on the level of PLN 63 mln (EUR 18 million) (11).
Agora operates also in Ukraine where it launched two subsidiaries Agora Ukraine and Agora Press. In 2008 Agora started first internet projects on the Ukrainian market inter alia: blog platform as well as game, recruitment and gossip portals. In terms of its Ukrainian activity Agora also opened there internet advertising agency AdBroker.
The Group's main objectives in 2010:
• cost control policy enabling adjustment of the Group's operations to volatile market conditions;
• development of existing businesses and strengthening the effect of internal synergies to take advantage of Group's multimedia resources and competencies;
• development and creation of new multimedia competence centers within the Group;
• ensuring wide distribution and monetization of content created within the Group;
• taking advantage of the market context to enrich the Group's portfolio of assets.
Long-term strategic goals and growth directions for the Company
(1) Polskie Badania Czytelnictwa, MillwardBrown SMG/KRC, CCS index (weekly readership), Jan-Dec 2008, N=47 749
(2) ZKDP, average daily copy sales, Jan-Dec 2008
(3) Consolidated financial statements according to IFRS, 2008; ad market share: Agora, estimated data corrected for average discount rate based on the monitoring of Agora and Expert Monitor, the data include paid-for and free dailies
(4) Polskie Badania Czytelnictwa, MillwardBrown SMG/KRC, CPW index (daily readership), Jan-Dec 2008, N=47 749 (5) ZKDP, copies distributed, Jan-Dec 2008
(6) Distributed every day (Monday thru Friday) (7) ZKDP, copy sales, Jan-Dec 2008
(8) Consolidated financial statements according to IFRS, 2008; ad market share - IGRZ
(9) Megapanel PBI/Gemius, December 2008, real users
(10) 4th place among the most frequently quoted radio stations according to Instytut Monitorowania Mediow (Institute of Media Monitoring), 2008
(11) Consolidated financial statements according to IFRS 2008
