"Metro" survey - "The Boom Generation"
05-12-2008
Press release
The "Metro" daily has carried out a comprehensive survey of the Poland's young generation aged 24-34. The survey was commissioned by "Metro" and carried out by the Millward SMG/KRG Institute, and covered a nationwide sample of 1000 people.
The aim of the survey was to analyse the behaviours and preferences of the young generation, as well as gaining the understanding of their hopes, aspirations, fears and problems.
"We wanted to understand our target audience better and obtained exceptionally interesting data. We are going to use it in the further development of the title and building the "Metro" brand as a daily for the young generation," says Joanna Parczynska, director of Agora's free press division.
"We wanted to find out what kind of people the young are, learn about their hopes and ideals, and what the political class should expect from them. Now we are going to explore it in our newspaper," adds Waldemar Pas, editor-in-chief.
On December 8th, "Metro" published the first weekly editorial cycle based on the results of the research. The subject was the views of the young generation on the crisis, their ability to limit their demands, their views on the labour market and education and their attitude to the political parties.
At the end of the editorial cycle on December 12th, "Metro" organised a panel discussion titled "Aware of own value" and dedicated to the analysis of the "Boom Generation" survey which had been published in the newspaper. The panel comprised, among others, Metro's Editor-in-Chief Waldemar Pas, social psychologist Professor Janusz Czapinski, social and market analyst from MillwardBrown SMG/KRC - Tomasz Karon, and also representatives of the academic and journalistic sectors.
Further editorial coverage presenting the results of the "Boom Generation" research will appear in "Metro" in January 2009. A special detailed report will also be published; it will contain a portrait of the young generation and commentary from experts.
The 24-34 age group was covered by "Metro" as the wide-ranging subject of the survey and analysis chiefly because of its exceptional status. The boom generation is numerous - almost seven million people. The younger people, having freshly completed their education, are just now entering adulthood, while the older are facing the problems it has brought.
