Press release
Wyborcza.biz constitutes a new and exceptional offer among business websites. It is addressed to demanding customers interested in economy. Users searching for quick information and comments explaining the matter and consequences of various events will find on Wyborcza.biz content comprising selected, major economic news provided with expert comments and additional materials, e.g. in a video format.
Wyborcza.biz is an informational brand present in two types of media as it combines the knowledge and journalistic quality of "Gazeta Wyborcza's” economic section with the experience and competences of economic news editors of the
Gazeta.pl portal.
The website will constitute attractive context for advertisers interested in reaching a valuable target group - open, active, well educated people holding responsible jobs.
Content
In modern form,
Wyborcza.biz offers the readers quick information and comments, as well as multimedia materials enhancing these contents. The webpage will include, among other things, audiovisual content prepared in Agora's modern TV studio as well as video comments on current events and articles. They will be complemented with blogs authored by
Wyborcza.biz journalists and well-known economists, stock market analysts and companies managers. Readers may discussed texts in a forum and have the access to selection of source documents and infographics. The page is clearly structured and is characterised by intuitive navigation.
Sources
The important asset of the
Wyborcza.biz website will be its own news - provided to the market for the first time exactly on its web pages. The website's editorial team also uses information from the news agencies, which is supplemented with original comments and selected info sources. In some specialist fields,
Wyborcza.biz will draw on prestigious partner websites, e.g. the special section of "Harvard Business Review”.
Editorial team
The website is created by a team of 33 people, including journalists from "Gazeta Wyborcza's” economic section, as well as journalists and editors of the economic web pages on the
Gazeta.pl portal. This is one of the first cases in Poland when the editorial team from a printed newspaper has been combined with its website.
"We have managed to blend two separate organisms into one effective team surprisingly quickly," says Paweł Lawinski, deputy head editor at "Gazeta Wyborcza" additionally in charge of Agora's business website. "The idea of a separate economic website was born in February 2009 and by March we already had a draft plan. The first effects of cooperation were visible as early as in mid-June."
The website also employs a group of specialists for internet pages development and a video recording team.
Audience
The
Wyborcza.biz website is addressed to people interested, in particular in their professional life, in economy, economics and finance. They are well educated, hold serious jobs and have a clear-cut opinion on numerous economic matters. Another target group includes younger audience, such as e.g. economic schools students hoping for a career in business. Both theses milieus will appreciate the quality of the presented content and professional information selection, while searching for original comments and opinions.
Advertisers
Customers may take advantage of dual-media offer, comprising advertising in "Gazeta Wyborcza's” economic section, entitled "Business, People, Money”, and on the
Wyborcza.biz web pages. They might also choose to benefit separately from the advertising potential of either the paper edition of "Gazeta Wyborcza” or the
Wyborcza.biz website. Bank Raiffeisen Polska - the partner of the website - is present on the web page with its advertising and sponsor references.
Promotion
The launch of the Wyborcza.biz website is supported by a promotional campaign encompassing TV (TVN 24, TVN CNBC, Polsat News, Discovery), radio (TOK FM, PR 3, RMF Classic), AMS outdoor advertising panels (billboards and backlights), varied formats of internet advertisements (among others, on services of the
Gazeta.pl Group,
Mediarun.pl ,
Bankier.pl ,
Nf.pl ,
Ipo.pl web pages and in the media industry newsletters), daily press ("Gazeta Wyborcza” with supplements) and magazines (such as "Polityka”, "National Geographic”, "Focus”, "Marketing w praktyce”, "Harvard Business Review” and "Traveller”).
Non-standard ads of the Wyborcza.biz website will also be displayed on New Light multimedia carriers and in the cars of the Warsaw underground, on the CityINFOtv screens.
The campaign outline has been prepared by the Jasieński & Stadnicki Advertising agency and the interactive Byss agency, while media buying has been entrusted with Starlink.
