AdTaily Ltd in Agora's Group

08-07-2009

Press release

Agora SA, as a result of a purchase of part of shares from the founders of AdTaily Ltd ("Company") and taking up new shares, became the owner of a 50.27% stake in Company's share capital.

- We have finished negotiations with the founders of AdTaily Ltd ("Founders", "Company") and signed an investment and share purchase agreements. In the effect , through purchase of part of Founders' shares and taking up new shares, Agora became an owner a 50.27% stake in Company's share capital. The total value of the transaction, i.e., the price paid for the shares bought from the Founders and new shares, does not exceed one million Polish zlotys and is not significant taking into account Agora's scale of operations. After the transaction, the Founders will remain in Company's Management Board and we will together develop the Company in line with the Founders' initial strategy - said Zbigniew Bąk, Vice-President of Agora SA.

- The Company is an owner of a unique solution in the field of advertising monetization of Internet services; the tool allows to use advertising potential of services created by users on platforms belonging to publishers (for example: Agora's blox.pl) and other www pages from so-called "Long Tail". The objective of the Company is to develop existing, universal and effective tool combining the power of advertising network that can be used for cooperation with any external customer, able to take advantage of blogosphere's advertising potential and other services, with simplicity and speed of e-commerce tools used so far in Internet trading - comments Tomasz Józefacki, a member of Agora's Management Board, Director of Internet Operations in Agora.

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