"Smart" - Agora's new monthly magazine for men
02-10-2007
The first issue of Agora's new shopping monthly for men, "Smart", will be launched on October 5.
The magazine is directed to men interested in new products entering the market; active consumers aged 20-45, well-educated, inhabitants of big cities who are readers of quality newspapers and magazines for men.
The monthly presents brand new mobile phones, computers, cameras, cars, mp3 players, as well as perfumes, alcohols and gadgets. The review is presented with selling statistics and the addresses of the stores.
The first issue has a circulation of 120 thousand copies, a pagecount of 148 including advertisements, 172 x 228 mm format and it sells for PLN 4.50.
Jaroslaw Matuszewski is the editor-in-chief, Aleksanda Jasinska designed layout of the magazine and Natalia Przywara is the art director of the magazine.
The launch of the magazine is accompanied with an advertising campaign carried in TV, radio, national and local press and Internet.
