"Metro for Berliners" third edition
25-08-2010
Press release
A special edition of "Metro" (Poland) will be distributed in Berlin today in 30 000 copies.
"Metro for Berliners" aims to promote Polish tourist and cultural attractions as well as to give Polish advertisers the opportunity to get through to their potential customers unavailable to them in other ways. The whole editorial content and advertisements were translated into German.
It is the third time we have prepared this special publication: September 2009, June 2010, August 2010.
The first edition was awarded with the first prize in the "Marketing Solutions for Advertising Clients" category at the INMA AWARS 2010 competition.
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In 2009 "Metro" was recognised in the World Young Reader Prize contest organized by the World Association of Newspapers and News Publishers WAN-IFRA.
The project "Round Table 2009" carried out by "Metro" in cooperation with Polish Youth Association received the Jury Commendation in the Public Service category. Jury particularly appreciated the ability to engage young people in democracy-related issues as well as the energy and passion of the team executing the action.
The project by "Metro" included a number of complementary activities. First of all an editorial series of articles entitled "Poland 2029" which engaged readers' and experts' proposals of mail goals for Poland for the next 20 years. Then the "'Round Table 2009 Debate" where we managed to gather young generation representatives of media, scientists, NGOs, trade unions and employers. They chose 5 most important challenges for Poland which were afterwards put to the vote in the internet - during the first e-voting in Poland organized by the Polish Youth Association. 19000 internet users registered to vote and to choose main challenges for Poland.
