Press release
Thanks to partnership between Agora and Red Bull, a unique lifestyle magazine - The "Red Bulletin" will be distributed to a Polish audience with the "Gazeta Wyborcza" on the first Tuesday of every month. The first edition will be launched on 6th April.
">>Red Bulletin<< - almost independent magazine" is a Polish version of international Red Bull brand magazine, which features articles and topics from the wide range of cultural and modern lifestyle events, including ever more popular extreme sports.
The 100-page, colour, glossy "Red Bulletin" magazine will present information from the world of sport, art, music and culture - described by internationally renowned journalists, photographers, illustrators and writers. Successive issues will be included in "Gazeta" free of charge, with local circulation figure about 360.000 per month.
"For many years, extreme mountain climbing has been an almost national sport in Poland - especially during winter. Today, people are more and more interested in extreme disciplines and want to explore new areas. Regarding that, our company is delighted to be involved in the Red Bulletin project. We are convinced that this interesting and innovative magazine will bring new readers to the "Gazeta Wyborcza” and deliver additional value for our existing readership base.” says Wojciech Fusek, Executive Editor of the "Gazeta Wyborcza” and Director of
Sport.pl.
Katarzyna Kolanowska, Promotion Manager, adds; "The >>Gazeta Wyborcza<< is excited by the prospect of including the Polish edition of The >>Red Bulletin<< magazine to our package. Our readers can now look forward to receiving every month pieces of top journalism from around the world."
Poland will be the seventh country where a local version of the "Red Bulletin", published by Red Bulletin GmbH, will appear. The "Red Bulletin" first appeared in Austria towards the end of 2007. Positive responses inspired other countries to create their own versions. The Red Bulletin has been successfully launched in Austria, Germany, UK and Ireland as well as in New Zealand and in South Africa at the beginning of this year. The worldwide circulation of the "Red Bulletin", including Polish version, will come to 3.1 million copies.
