Agora's first online project - service dedicated to "Gazeta Wyborcza” - was launched in the 90s. In 2001, as a consequence of the Group's Internet strategy, a general information portal
, Gazeta.pl was launched. It offered access to communication tools, inter alia, mail box. During the first five years of its operation it was constantly improved increasing its visual and functional attractiveness.
In 2006 Agora started the strategy of repositioning and expanding the Gazeta.pl brand, which addresses its offer to all Internet users. An important element of the strategy was to separate the brands gazeta.pl and "Gazeta Wyborcza”, which was done by creating a special service GazetaWyborcza.pl (currently
Wyborcza.pl).
Year 2006 was the beginning of an intensive development of Agora's Internet offer. Existing news services as, inter alia,
Wiadomosci.Gazeta.pl,
Gospodarka.Gazeta.pl and classified services as
GazetaPraca.pl were refreshed and reorganized. Since 2006, new services, inter alia, Wideo.Gazeta.pl (currently
Plej.Gazeta.pl),
Alert24.pl and
Tivi.pl enriched Agora's Internet portfolio.
In May 2007, Agora started an Ukrainian company (LLC Agora Ukraine) concentrating on Internet operations. The first service started in Ukraine, in January 2008, was the platform
Blox.ua, which quickly became one of the most popular Ukrainian Internet services. In the following months Agora Ukraine launched next services: portal with games
ChikiDriki.com.ua (the first one in the Ukrainian Internet), recruitment service
StartJob.com.ua, entertainment service
Plitkar.com.ua, dating service
CafeClub.ua, and sports service Sport -
Sport.com.ua. In the last quarter of 2008, Agora Ukraine opened an internet advertising office AdBroker, which sells advertising space in services belonging to Agora Ukraine and its external partners, inter alia, Ukrainian Truth (Ukrainska Prawda) and Ukrainian Media Holding (Ukrainski Holding Medialny). Currently, AdBroker, internet advertising office is one of leaders in Ukrainian Internet, as far as its reach is concerned.
In 2007, Agora launched several tens of Internet thematic brands (inter alia:
Ugotuj.to,
Ekstraklasa.tv,
Lula.pl) and acquired several services (inter alia:
Polygamia.pl,
Edulandia.pl,
Studies.pl) at the same time developing portal
Gazeta.pl. In May 2008, due to the purchase of Trader.com(Polska) Sp. z o.o., Agora's online advertising offer enriched by 4 classified vortals popular in its thematic categories:
Domiporta.pl,
Autotrader.pl, Tabor24.pl,
Kupsprzedaj.pl and community service
Autofoto.pl.
Due to intensively developed cooperation with foreign partners Agora's services offer interesting content, attractive multimedia materials and broad advertising offer. Currently, Agora cooperates with leaders of global Internet market, inter alia, Microsoft, AOL, Google, Dailymotion and VideoJug.
Agora initiated, inter alia, recruitment, real estate and educational Internet fairs. Since 2006, a career platform -
GazetaPraca.pl organizes Internet recruitment fairs, popular among employers and attracting record numbers of Internet users. Each edition of recruitment fair attracted over one hundred employers from different parts of Poland. In April 2009, an educational platform
MiastoTwoichSnow.pl organized educational fairs for graduates of secondary schools, while
GazetaDom.pl and
Domiporta.pl prepared first Internet real estate fairs attracting over 50 developers.
Vigorously developing Agora's Internet division sales department offers advertisers modern, non standard ways of reaching Internet users and unique on the Polish Internet market solutions as InSkin ad format and the sales of ads on blogs taking advantage of AdTaily system. Answering the needs of our clients we create profiled offers, in 2008 the first advertising network addressing women - Glossy Media- was lauched, and in 2009 - SearchLab (
SearchLab.pl)agency specializing in advertising in search engines. Since June 2009, Agora and At Media provide a joint offer, which comprises all main channels of communication - media from Agora's portfolio, especially Internet services and presence at TV channels represented by At Media.
As one of the participant and an important player of Polish Internet, Agora runs activities and projects aiming at, inter alia, observation, analysis and propagation of changes connected with the Internet, inter alia, conferences "Revolution in Communication" (Rewolucja w komunikacji), "Revolution in Sports" (Rewolucja w sporcie), Internet Academy (Akademia Internetu) and research projects as "Blogosphere research" (Badanie Blogosfery) or Internet Diagnosis (Diagnoza Internetu).
More information on
Press.Gazeta.pl
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