In March 2004 Agora introduced a new title on the Polish market - a monthly for women "Avanti", representing a category, absent on the Polish market till that time, and becoming more and more popular around the world - a shopping magazine. "Avanti" presents clothes, shoes and accessories of the new fashion collections available in the Polish shopping malls and gives clues about trends in fashion and beauty. The magazine has been a success and is most often bought shopping title in Poland and the third one in the category of luxurious monthlies for women - the average monthly sales amount to over 170 thousand copies*. Its success is confirmed by numerous awards, inter alia, the title of "A debut of the year" grated by Media & Marketing magazine. In the competition Media Trends 2004 "Avanti" was awarded with the titles of "A debut of the year" and "The magazine of the year".
After the success achieved by "Avanti", in April 2005 the Company launched a new magazine for men "Logo". It is a first regular publication of this type in Europe combining an advice-giving magazine with a shopping guide. In 2006 "Logo" was awarded by Media & Marketing with a title of "A debut of the year". The consecutive Agora's shopping magazines are: "Smart" launched in October 2007 and "Galeria" (Gallery) launched in April 2008.
"Smart" is directed to men interested in new products entering the market. The magazine offers a review of brand new mobile phones, computers, cameras, cars, mp3 players, as well as perfumes, alcohols and gadgets.
"Galeria" presents interior design products and equipment, available at the market, necessary to furnish and decorate apartments and houses.
*Source: National Circulation Audit Office(ZKDP), total paid circulation, Jan-Dec 2009, comparison (shopping monthlies: Avanti, Hot Moda & Shopping, Bingo; luxurious monthlies for women: Twój Styl, Joy, Avanti, Glamour, Cosmopolitan, Elle, Hot Moda & Shopping)
