Competitions for readers

"Metro" focuses on modern interaction and direct contact with its readers and therefore willingly uses SMS as a form of communication in lotteries, competitions and plebiscites.

LOTTERY "FREE AN AGENT" (November 2008)

The lottery "Free an Agent" accompanied the premiere of a new James Bond film "Quantum of Solace". Metro's readers were to send SMS at a given phone number and crack the four-digit code. The winner was awarded with Sony LCD Bravia TV and others with T-shirts, mugs, bags and CDs with the soundtrack from the movie.

FILM LOTTERY "KUNG FU PANDA" (June 2008)

On the occasion of "Kung Fu Panda" film premiere, "Metro" organized a lottery for its readers. To participate in the lottery one had to send SMS with the word PANDA at the given phone number in "Metro" and answer the question on fighting styles in Kung Fu. Winners were awarded with the HP Pavilion m9250.pl computer and film gadgets.

EUROMANIA 2008 (MAY 2008)

"Metro's" readers had a unique opportunity to compete for tickets for football matches during EURO 2008 in a special competition organized together with Carlsberg. To win an award one had to, as fast as possible, answer, by SMS, one of the questions. Apart from the tickets for the football matches participants could win a gadget pack for a football fan including a ball, funky cap, backpack, towel and coolerbag.

SAINT VALENTINE'S DAY COMPETITION WITH ERA TAK TAK (February 2008)

"Metro” together with Era TAK TAK organized SMS competition for the most interesting wishes for the beloved person on Saint Valentine's Day. The winning SMSes were published in "Metro's” special Valentine's Day edition and in eMetro.pl.

METRO OCZKO (LUCKY NUMBER) LOTTERY (June 2007)

The "Lucky Number" Lottery was based on a very simple and user-friendly mechanism. The game entailed guessing the number of a day, in a range from 1 to 21, and sending an SMS with that number. Each day, a winner was drawn out of a hat containing all the correct answers. The winner received a prize of PLN 2000.

COMPETITION PAGE (since September 2006)

Every Friday on the "Metro City" culture supplement there is an SMS competition page, where over 100 different prizes can be won, including CDs, concert and cinema tickets, books, albums, premiere DVD titles, computer games, foreign language courses, and so on.

"Metro" is also full of attractive prizes to be won on special days of the year like Children's Day, Mother's Day, St. Valentine's Day, or St. Nicholas' Day.

METRO AUKCJA (METRO AUCTION) LOTTERY (June 2006)

The rules for the "Metro Aukcja" lottery were unusual, and at the same time very simple. In contrast to the classic auction, the winners of "Metro Auction" were those people who, in each round, sent SMSs with the lowest unique bid for the lot "under the hammer". A unique bid was one given by one individual during the bidding, i.e. no-one else sent the same bid and it was the lowest of the unique bids.

In every round of the lottery three auctions were run simultaneously. A variety of prizes went under the hammer: plasma screen TVs, laptops, digital cameras, iPods, and also irons and food processors. In addition, in each round monetary prizes could be won by participants in the lottery.

PICK THE RED & WHITES' RESULT LOTTERY (June 2006)

The promotional "Pick the Red & Whites' Result" lottery was run during the 2006 Football World Cup. To take part, all that was needed was to send an SMS with a match result for the Polish team. The lottery ran in three parts. Each of them was assigned to one of the Polish Team's matches in the World Cup. The prizes on offer in the lottery were digital cameras and "lucky loser" monetary prizes of PLN 1 000.

METRO JUMP FOR PRIZES LOTTERY (June 2005)

This was the first lottery organised by "Metro" for its Readers. To take part, the reader had to enter the game and guess the coded day's password which was sent to them by SMS. Everyone who guessed at least one password was entered into the prize draws: notebook computers, digital cameras, MP3 players, and the main prize of PLN 20 000.