Agora's dailies ad sales divisions the best according to "Media&Marketing Polska"
Ad sales teams of „Gazeta Wyborcza” and „Metro” were chosen the best ad sales departments of Polish dailies in the ranking organized by Polish professional weekly „Media&Marketing Polska”. According to the ranking the best ad sales team of Polish radio stations was the one of Agora's Radio Group. Ad sales departments of
Gazeta.pl, AMS and Agora's magazines were in the forefront of the ranking in their categories.
Advertising departments of Agora's dailies got top evaluation for the transparent cooperation rules, professional approach and good atmosphere of cooperation. They obtained the highest marks in 6 out of 10 categories. Last year, in the dailies category, ad departments of "Metro" and "Gazeta Wyborcza" were ranked second and third respectively.
Agora won also in the radio category. Ad sales department of Agora's Radio Group was chosen the best sales team in terms of the best relations with media houses, operating efficiency and good atmosphere of cooperation.
Ad sales departments of AMS and Gazeta.pl were ranked second in their categories. Ad sales team of AMS was praised mostly for its efficiency in responding to client's needs whereas ad sales team of Gazeta.pl for being open to clients' needs.
Agora was ranked third in the magazines category and got the highest marks for transparent pricing policy and cooperation rules as well as for high standards of services and good customers relations.
"Advertising Bureaus", the annual report published by "Media&Marketing Polska", is based on evaluations carried out by media planners and advertising agencies experts responsible for cooperation with media. Ad sales teams are evaluated in 10 categories such as efficiency in responding to clients' needs, flexibility in approach to clients' expectations, transparency of pricing policy and cooperation rules, good customers relations as well as consulting and advisory abilities.
