"Nowy Dzien" to cease publication
21-02-2006
Company's announcement
The Management Board of Agora SA (the Company) hereby informs that it made the decision to cease publication of the daily "Nowy Dzien". The last issue of the daily will appear on February 23rd, 2006. "Nowy Dzien" started publication on November 14th, 2005. In accordance with the business assumptions, the daily needed to achieve average copy sales of 250 000 for the project to be profitable. In 2005 copy sales of "Nowy Dzien" were below 200 000 and showed a declining trend. In 2006, despite editorial changes and new promotional activities copy sales declined further. In connection with the above, the Management Board concluded that the reversal of the negative trend and reaching the target copy sales levels is not possible and hence further expenditures connected with the continued publication of the daily are not in the interest of the Company and its shareholders.
